Trust in social machines: the challenges

Abstract

The World Wide Web has ushered in a new generation of applications constructively linking people and computers to create what have been called ‘social machines.’ The ‘components’ of these machines are people and technologies. It has long been recognised that for people to participate in social machines, they have to trust the processes. However, the notions of trust often used tend to be imported from agent-based computing, and may be too formal, objective and selective to describe human trust accurately. This paper applies a theory of human trust to social machines research, and sets out some of the challenges to system designers