The processes of neophraseologization are considered from the viewpoint of a new scientific paradigm of the modern linguistics – linguo-cognitive synergetics that comprises mechanisms of (1) discursive pragmatics, because phrasemic semiosis is designated primarily to serve and express communicative-pragmatic intentions of communicators, and mechanisms (2) of linguocreative mind that provide secondary semiosis with the core thing: the opportunity to extract knowledge and experience from the words, already encoded by the semantic system of a language, for them to be associative-notionally re-encoded into the signs of indirect derivative nominationyesBelgorod State National Research Universit