Glueck, Grace

English

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University of Rhode IslandDigitalCommons@URIArts Trade Association Dinner: Speech Research(1963-1967)Education: National Endowment for the Arts andHumanities, Subject Files II (1962-1996)1967Arts Trade Association Dinner: Speech Research(1963-1967): News Article 02Grace GlueckFollow this and additional works at: http://digitalcommons.uri.edu/pell_neh_II_25This News Article is brought to you for free and open access by the Education: National Endowment for the Arts and Humanities, Subject Files II(1962-1996) at DigitalCommons@URI. It has been accepted for inclusion in Arts Trade Association Dinner: Speech Research (1963-1967) by anauthorized administrator of DigitalCommons@URI. For more information, please contact digitalcommons@etal.uri.edu.Recommended CitationGlueck, Grace, "Arts Trade Association Dinner: Speech Research (1963-1967): News Article 02" (1967). Arts Trade AssociationDinner: Speech Research (1963-1967). Paper 37.http://digitalcommons.uri.edu/pell_neh_II_25/37http://digitalcommons.uri.edu/pell_neh_II_25/37A.rf~~'If It Doesn't Match the ·Rug, Put It in th~>v ~it;. . . . ~ ' . ' . . ';- . ~. ,:.~· i P., - >. · - _ :expect to make a good profit on monthly choice , of originallsociation in New Yor!C; .. Mis~; . . ~' / .. BY !iR~CE GLUEC~ I it over the next decade or two. paintings and sculptures "by Wayne charged that merchan1:5! ! : .. 'Forecast: Cultural uplift, ac-IBut don't hang onto it for more . d t ,, 11 !had not even begun to tap the . if companied- by rising sales and than 20 years." ~cogm::C mas ers, as we_ as tremendo~ art-buying potential prices. .. . · I e signed lithographs and e_tchmgs,1of the country's ·middle-incom_e That was the gleeful prog-1 A Hedge on the !\lark t . rare books and manuscnpts and population. · '. ~'.: ":_ •. , . ~ :; nostication of one free-wheel- The heavy trend toward m- other works. Prices range from She said ·studies "made ~by -. ing international dealer for t_he vestment buying of art was _not- $40 to $400 - "and higher," Tamarind had found there were; art· market in 1967. Statistics· ed last September by the Times notes the advance flyer. more than 4 million families in' l for' the year just ended tend to of London, in an article headed Last fall retailers got a few the $15,000-a-year bracket, whc; l support his prediction. "Art is Safer ~han Stock Mar- merchandising lessons from a could easily ·afford. $250 a year ;•. In 1966, .. the world's leading ket." The article touched ~m surprising source - an artist, for original art. "This creates \ art. auction houses - Sotheby's stockbrokers "who were adv1s- who urged them to develop and more than a billion-dollar an..!-· .and Christie's in London and 1ing clients to buy art works," expand the public for low-budg- nual potential," she said. . ! · Parke-Bernet; the Sotheby sub- I and mentioned that a former et art. The advice came from Conceding that art, co:uld not). sidiary in New York - gavelledlbroker who was now a "fine arts June Wayne, printmaker and be· produced iii mass· qliantity. , ·:· ii.Wa.y a .record total ttirnover of counsellor," ~obin .. Sa~derson, director of the enterprising she urged the · _mer~t ·_,to•; • $80,196,480, with F'tlrke-Bemet advised his clients to invest a Tamarind LiU1,ography Work- "stimulate. actual~ ·creation, :·~O! : · alone. increasing it~ . business 1· quarter to a third of their ·assets shop in Los Angeles, which is commission .-hi~ own PI_"?cfU~ !!5~ '. by. more than· $9-m1lhon. ov~r in carefully-cho~n "'.orks _of art supported by the Ford Funda- it were." Retailers ~ere advised!. the. preceding year. (Chr1_sties as a hedge against inflation or tion. . to watch young artists develop,\. was not up to las_t year's total.) 1future,, devaluation of the Speaking on "The Art of Sell- to invest in them. early, and .. toj The over_-all figure is a re- 1/pound._ . ing Art" at a conference of the develop a new bre_ed of~s~es~J. ' spectable slice of th~ world's art The mcr~asmg market aware- National Retail Merchants As- man.. . : - c;;;;_ .,. ~ •. j auction market, which Sotheby ness of United States ~ollectors . .l • , ., officials estimate at $425-mil- was noted by a leading New :':~_, , . lion,: four .times- the turnover of York dealer. 11lllil!!B11!111!1811!81lllllllllllllSllJSl!llllllllll!llllllllllll!llJlll!lllll8lllllllllllllllllllll8il!llllJlll8llllllll8illllllllll8Slllllllllllll8Sllllfl"' _years -ago. "Last fall we saw a gre~.t 1 ~ Total Put at $3-Billlon number of new young buyers m . the market for $4,000-to-$6,000 I :<- -The.-$42~million, in turn, is paintings" said Stephen Weil, t .... a big bite of th'e world's entire manager' of Marlborough-G<!r-, fine-art market, estimated by son the New York branch of the Sotheby officials at some $3- wo;ld's biggest art dealer, Marl~ billion. 1 borough Fine Arts of London. "The ~arket spreads i~ te~-/ "They're people who haven't tacles wider , every y~ar, sa1d been buyers before. When the. L O. Chance, chairman of I market went down last summer,: \' Christie's. Sotheby's chai~man, they took their money out to Peter Wilson, recently estlJllQt- buy paintings." •· ed that there were 50 or 60 In- · dividual collectors in ·the world For the Average Man ready, willing and. able to spend While the trend is for high-$1-million or more for a. single income collectors to put more. ;; work of art. One of them., Paul investment money in art, strong-/ Mellon, paid nearly $800,000 for er attempts are being made to Cezanne's "Maisons a l'Estaque" instil collecting fever in less a.f-at Parke-Bernet last year. The fluent buyers. price established a new world Last fall Macy's joined the .. auction record for any work of long list of art mass-~erchan­,_ art executed since 1750. disers - a list that mcluded Many others among the in- other department stores, dis-. diVidual collectors mentioned by count houses, dime stores and. , Mr. Wilson are Americans, a assorted chain outlets. r fact that.may e.lso have bearing Macy's gallery, a concessi_on, I . on another statistic: Importa- is aimed "primarily e.t dealmgl i tion- of art works .and antiques with middle-class buyers who ; to "the United States stood at know something· about art but '$141-million in 1965, an increase who haven't really collected be------~""IOO per cent over.th fore," according to Eugene. L , 196o figure. $73-~iJJl. _ . &;husler.~the--.~:c'l::a~vPiu· ·= ~.-.-- .. -· - ·- - Id.director;·· . . j . De J'rUfit MoUve . Sears, Roebuck, flushed .. with --~~ an ... out- the success-or the low-budget ·~tandJng fact was evid~nt last traveling art show~ it has been year. . . Buyers, partic~larly staging in stores . smce 1962 -Americans, were i~creasingly some 30,000 paintings, sculp-preoccupied with the investment tures e.nd prints have been sold !potential of .what they• bought. for more than $2-million -1 The art-for-p~ofit trend was opened its first big ·art. gallery :in fact the thesJS of one of _the in Chicago ·two months ag~ .. · iyear's most cheerfully cynical "We seek to show. that ongi-•oooks, ."The Art Game,'.' by Rob- nal art is not.a luxury - rather ert·· Wraight, .. a '.'disillusioned" it is the ultimate in home fur-.London· critic a.nd auction .room nishings," · said. Harold., Patton, ~correspondent.. ' the new gallery's manager. ; "B~ying p~ctures for love ~~ Membership Plan ·.art. rs a thing of the .past, · . . . . Mr ... Wraight .declared. "The New art promoti<?n schemes commonest type of big· art col- included the format~on o~ s~v­'.Iector today is a.man who has eral art collei:tor~ societies. · ;Vastly ·more money than sen-. One such operat10i:i 1s the Select 'Sitivlty;." - · · Arts S~ciety, wh1c?- began to ·- Mr. Wraight hastens to tul'!1 circularize prospective members ·Qls readers toward the profit last fall. . . The ·Ideal lndustriar··~·:'.__" ·_·· .... . :'You've Been Se·~ki~g;~~t~.i~;~_-· CAR-LSTADT,:_~l;: ~ . . ~- ' . :::. . ·:~::-~: .. ~trail. He.nforms them about the Organized by David C. Qw_nn, 3hort, medium and long-term a former New York State Assist- CARLSTADT REDEVELOPMENT° AGENCY'....~. Uvidend prospects of ~orks by e.nt Attorney_ Gener~!, the so- .. _ il!ecifie artists. For:- rich col- ciety has as its pr~sident An? soo M.iJison Street, C.irlst.iJt, N. J. 07072 Dept,~·-:_:?~;?:.:· ·.eetors for example, he has this Vanderbilt, the writer on e i- . -- _. ."; _ .. "-- "" .::", .. ~: .'- ·~.· .id.vice: "'Buy the best impres- quette. . ' , .· I l ~- ... ' I ) I J '1 I • nants't. or ~O$t-lmpressioni~t For a $1? annual mem~~rship llsllSllllllll88l88llllllllllllllll!llBlllSMl88lllllllllllllllBllB&lll88Sl18811111111SllSSSl181811Sis1isss111111111111111111111mlsss1111111 .. pork ;vou Cl!-n and you may still fee, subscribers are promised a ~·. f' _ ,_ 1 '.=~=======.=. ~~~ .... ~.:j':'·-:; . ... -.· ·---,-? ---;.-_ ,,., ___,...._ ,.,,, . ::::::== . 

Arts Trade Association Dinner: Speech Research (1963-1967): News Article 02

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Arts Trade Association Dinner: Speech Research (1963-1967): News Article 02

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