The economic sphere of influence of the internet and prediction on its future growth.

Abstract

by Ho, Wai-Sum Shirley.Thesis (M.B.A.)--Chinese University of Hong Kong, 1997.Includes bibliographical references (leaves 70-71).ABSTRACT --- p.iiTABLE OF CONTENTS --- p.ivLIST OF ILLUSTRATIONS --- p.viiLIST OF TABLES --- p.viiiPREFACE --- p.ixChapterChapter 1. --- WHAT PEOPLE DO IN THE INTERNET --- p.1Introduction --- p.1What the Internet can do for Businesses --- p.1What Individuals Can Achieve in the Net --- p.5Chapter 2. --- INTERNET STATISTICS AND THE SOCIAL PERCEPTION ON IT --- p.8Introduction --- p.8The World-wide Coverage --- p.8Survey on Internet User Statistics --- p.10Market Size of the Internet in Various Aspects --- p.16Chapter 3. --- THE BUSINESS MODEL OF AN ISP - THE BREAD AND BUTTER AS WELL AS THE COSTS --- p.19Introduction --- p.19An ISP's Revenues and Costs --- p.19Chapter 4. --- THE ECONOMIES OF INTERNET MARKETING AND ADVERTISING --- p.24Introduction --- p.24Statistics on Web Advertising and Internet Shopping --- p.21Internet Marketing --- p.28Chapter 5. --- THE ECONOMIC IMPACT OF THE INTERNET TO MODERN SOCIETY --- p.30Introduction --- p.30Today's Internet Economy --- p.31What Directions is the Internet is Headed --- p.32Structure of the Internet Economy --- p.34Who are Likely to Make Money ？ --- p.36How Companies' Core Businesses will be Affected --- p.38Impact on the Core Economy --- p.40Chapter 6. --- INFLUENCE OF THE INTERNET - PRESENT AND PREDICTION FOR THE FUTURE --- p.44Introduction --- p.44How Companies will be Affected --- p.45Predictions for the Near Future (1 or 2 years) --- p.45Chapter 7. --- AN EMERGING BUSINESS OF INTERNET EXTENSION -INTRANET --- p.52Introduction --- p.52The Relationship and Difference between Internet and Intranet --- p.53"The Intranet Causes Information Access to be Faster, Better, and More Economical" --- p.54Why do Corporations use Intranets as their Means Inter-branch Communications ？ --- p.55Intranet for Low Cost International Communication --- p.57Putting the Data Warehouse on the Intranet --- p.58Case Study: The Intranet Slashing the Cost of Business --- p.59Chapter 8. --- CONCLUSION --- p.64The Economic Sphere of Influence of the Internet --- p.64Intranet - Business with Prosperous Future --- p.66APPENDIX1 --- p.67WHO IS WHO IN HONG KONG´ة S INTERNET COMMUNITY --- p.67BIBLIOGRAPHY --- p.7