Palekhova, L.

Shvets, O.

Vargan, V.

English

eLibrary National Mining University

177Vargan V.Palekhova L., research supervisorShvets O., language adviserNational Mining UniversityUSING VSS TO PROMOTION IN THE MARKET OF BED LINENUkrainian company-producer of baby bed linen «Little Sonia», activity ofcompany behaves to textile industry. Textile products are name fabrics and finishgoods from different natural and synthetic fibers. In the conditions of rapid expansionand globalization of market of Textile, companies have a problem to provide highquality of the products. In European practice a number of instruments and methods isworked out for this purpose.Most interesting and useful to the management of textile workers a standard isgood practice- GOTS.GOTS - Global Organic Textile Standard. This standardwatches the process of production of goods from organic fibers that controls alltechnological processes from a production to marking.Products labeled as organic GOTS must contain at least 95% certified organicfibers. Thus, without the use of synthetic fertilizers, pesticides and toxic magnesiumdefoliant (not pesticides, insecticides, fungicides). Bleaching is based on the oxygen(no chlorine).Production: use of natural raw materials, machining, respectively, limited theuse of certain chemicals allowed. Standard functions to expand the business supplychain from production to disposal, forms the infrastructure markets of textiles.Thus, application of standard of GOTS - Global Organic Textile Standard willprofit very for a company «Little Sonia». It will show the personal interest of parties,that production «Little Sonia» comes true from environmentally clean fabrics,without chemical admixtures. The presence of certificate will give to the consumersof confidence in environmentally clean commodity and will attract plenty ofconsumers, because mothers, as a rule, do not spare money on the children and wantfor them the best, especially in the questions of health. Similarly in connection withsigning of agreement with ЕС and with the swift changes of position of Ukraine inthe international area, give an opportunity, due to standards, equally in rights tocompete on international market.Vovk Ju.Getman O., research supervisorDnipropetrovs'k State Financial AcademyMARKETING PERSONNEL TECHNOLOGIES AS A KEY FACTOR OFSUCCESSFUL TERRITORIAL DEVELOPMENTMarket create preconditions for competition between investments and skilledlabor force, market and influencing spheres. In such situation, marketing tools' usageis becoming a necessary condition for all entities that have the aim to sell their goods

USING VSS TO PROMOTION IN THE MARKET OF BED LINEN

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USING VSS TO PROMOTION IN THE MARKET OF BED LINEN

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