'The University of Texas at Austin, Bureau of Economic Geology'
Abstract
At the time of publication J. Shin and C.R. Bhat were at the University of Texas at Ausitn. V.M. Garikapati and D. You at Arizona State University, and R.M. Pendyala at Georgia Institute of Technology.The automotive industry is witnessing a revolution with the advent of advanced vehicular
technologies, smart vehicle options, and fuel alternatives. However, there is very limited research
on consumer preferences for these types of vehicles. But the deployment and penetration of
advanced vehicular technologies in the marketplace, and planning for possible market adoption
scenarios, calls for collection and analysis of consumer preference data related to these emerging
technologies. This study aims to address this gap, offering a detailed analysis of consumer
preference for alternative fuel types and technology options using data collected in choice
experiments conducted on a sample of consumers in South Korea. The results indicate that there
is considerable heterogeneity in consumer preferences for various smart technology options such
as wireless internet, vehicle connectivity, and voice command features, but relatively little
heterogeneity in the preference for smart vehicle applications such as real-time traveler
information on parking and traffic conditions.Civil, Architectural, and Environmental Engineerin