A study of the impact the tobacco industry had on the town of Winston Salem, North Carolina. Specifically focused on RJ Reynolds Tobacco Co

Majorel, Rebecca

English

Digital Commons @ Gardner-Webb University

Marketing to the MarginalizedRebecca MajorelRJ Reynolds Co.● Grew the area of Winston Salem● Improved local economy● Lasting impact● Marketing○ Targeting marginalized communities○ Positive publicity maintains their financial powerThe area that would become Winston SalemThe Impact of Richard J. ReynoldsWinston Established Salem Established RJ Reynolds moves to NCEstablishes Reynolds Tobacco Co.WS continues to grow Industrial AgeCSR (Community Social Responsibility) Activities● Call companies to responsibility● Are not regulated● Become an opportunity for positive publicityPhilanthropyActs of goodwill can have negative consequences for a community long term.RJ Reynolds Tobacco Co. has marketed to groups on the basis of:1 race2 gender3 age4 Socio-economic status5 Sexual orientation6 communityRJ Reynolds Tobacco Co. has used their power and positive public image to maintain a grasp on a market of marginalized communities.CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon and infographics & images by FreepikAnders, Robin Sutton. “A Tobacco Town Transformed: Winston Salem.” R.J. Reynolds’s old tobacco campus is now a center for innovation. Our State. Oct. 25, 2019. https://www.ourstate.com/a-north-carolina-tobacco-town-transformed-winston-salem/. Apollonio, D. E., and R. E. Malone. "Marketing to the Marginalised: Tobacco Industry Targeting of the Homeless and Mentally Ill." Tobacco Control, vol. 14, no. 6, 2005, pp. 409-415. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1748120/pdf/v014p00409.pdf. Gonzalez, Mariaelena, Pamela M. Ling, and Stanton A. Glantz. "Planting Trees Without Leaving Home: Tobacco Company Direct-to-Consumer CSR Efforts." Tobacco Control, vol. 21, no. 3, 2012, pp. 363. ProQuest, https://ezproxy.gardner-webb.edu/login?url=https://www.proquest.com/scholarly-journals/planting-trees-without-leaving-home-tobacco/docview/1782003026/se-2?accountid=11041.  Michael, Shirley. From Congregation Town to Industrial City : Culture and Social Change in a Southern Community. NYU Press, 1994. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=19003&site=ehost-live. Chapter 6-8 Seidenberg, Andrew B., Vaughan W. Rees, and Gregory N. Connolly. "RJ Reynolds Goes International with New Dissolvable Tobacco Products." Tobacco Control, vol. 21, no. 3, 2012, pp. 368. ProQuest, https://ezproxy.gardner-webb.edu/login?url=https://www.proquest.com/scholarly-journals/rj-reynolds-goes-international-with-new/docview/1781944403/se-2?accountid=11041. Thank you

Undergraduate Session IIIA English: Presentation 1 - Marketing to the Marginalized

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Undergraduate Session IIIA English: Presentation 1 - Marketing to the Marginalized

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