thesis

COMMERCIALIZATION OF EUROPEAN FOOTBALL : Different Aspects Leading to Commercialization

Abstract

Basically, the main goal of this thesis is to make a clear picture of football business in Europe, which consists of many financial factors, relations between football and their supporters, rise of many competitions and leagues and most importantly about the players and their transfers. As, they are the vital aspects of football industry. The history of football business is shown when it came into exist in Europe. The small efforts from private companies and the media, TV broadcasting helped to make the game a commercial sector. Actually, it came to know that time amended the game into business and made the huge arena. Since the outcome of the thesis has clearly demonstrate about the parallel success in achieving the goal of maintaining the football club, its players, their benefits and their supporter’s satisfaction is quite challenging. Nevertheless, the financial performance is based on various factors that is shown by the annual financial review. Along with the bright side, some limitations have been discussed too. It has been presented that the globalization is required in the football business in order to make it more robust. Besides, the transfer of players is also the other essential factor to make the game fair and competitive as well as the fluctuation of the revenues of the clubs from one to other. Thus, the transfer of players is also the key for the smooth movement of football business. Furthermore, branding of the players added the value of them and their clubs too and make them the star players. Football business has made the profession for the passionate players and make their bright future. The findings have revealed the core strength and process of commercialization of football in Europe through history along with some weaknesses, which has great effects and importance on human beings nowadays

    Similar works