Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, and Luca Mallon discuss student engagement at Linfield College with regard to their participation in the Intercollegiate Wine Business Invitational.https://digitalcommons.linfield.edu/inauguration2019_students/1015/thumbnail.jp

Bingham, Hanna

Bushman, Ally

Mallon, Luca

Robinson, Cassidy

Saragoza, Nathan

Weymouth, Sam

English

A team of six Linfield College students participated in the Intercollegiate Wine Business Invitational. Our team created a business plan, financial plan, and wine label for a $25 red wine blend from California producing 10,000 cases. Our business plan envisioned a winery named Sobremesa that was started by six friends after a night where the conversations never stopped flowing. We wanted to produce a product that encourages people to stay for a while and enjoy time with their family or friends. Our wine, Alianza, served as a catalyst for Sobremesa Cellars. Competing against colleges and universities across the country, Linfield earned the Grand Prize for constructing all three components in a cohesive manner

Saragoza, Nathan J.

Bushman, Alexandra

Weymouth, Samantha

DigitalCommons@Linfield

Sobremesa Cellars “Alianza”2018 Intercollegiate Wine Business InvitationalTeamSamantha Weymouth- CEONathan Saragoza- Business Director Cassidy Robinson- MarketingAlexandra Bushman- SalesHanna Bingham- Production/OperationsLuca Mallon- WinemakerAdvisors- Greg Jones, Virlena Crosley, Russ PaineCompetition Overview• Business Plan- Each team provides the mission, vision and goals of the winery, outlines sales and marketing strategies and conducts a competitive analysis for their wine.• Financial Plan for working up cost of goods, establishing wine FOB selling price, plus distribution and pricing financials for establishing selling price of the wine in retail stores, online, and restaurants.• Wine Label including winery name, wine name and information that meets Certificate of Label Approval standards (both front and back labels including the wine and winery name, verbiage, label graphics, and legal information).Wine Criteria• $25.00 Red Blend with at least 4 grape varieties included• California AVA designation, may be more specific within CA• 10,000 case production level• Grape costs, blend percentages, production costs and decisions, barrel aging program (if any), packaging costs entered into the WineBizSim Cost of Goods Calculator• The Cost of Goods financialsBusiness Plan• Mission statement: The six founders established Sobremesa Cellars from the joys of friendship crafted through sharing wine and conversation around a table. We are dedicated to creating handcrafted wines that foster old world style that meets new world expectations. Our wines are intended to cultivate an environment for friendships to be formed and strengthened. We offer quality wine along with the commitment to delivering value to our customers. We want our wines to bring friendship to your table • Company vision: To continually improve our wines so others experience the friendship of Sobremesa at an approachable price point. WineBizSim Business Plan  The Business of Wine Copyright 2018 eCode.me LLC, All Rights Reserved 1 Student names: Samantha Weymouth, Cassidy Robinson, Nathan Saragoza, Alexandra Bushman, Hanna Bingham and Luca Mallon  Project name: Sobremesa Cellars   Wine and Winery Overview  Your wine/winery snapshot:  Sobremesa was started by six friends after a night where the conversations never stopped flowing. We decided to build our concept around the word, Sobremesa, because it describes the time after a meal when the conversation continues to flow around the table. We wanted to produce a product that encourages people to stay for a while and enjoy time with their family or friends. Our wine, Alianza is the catalyst for Sobremesa Cellars.    Alianza is a direct result of the combined passions of the six founding members of Sobremesa Cellars.  Deep red and aromatic, our blend of Grenache, Syrah, Mourvèdre and Viognier produces a wine that is well balanced and complex.  Alianza brings together the generosity and boldness of Grenache, the aromatics and fruit nuances of Syrah (raspberry, blackcurrant and blackberry), the complexity, spice and suppleness of Mourvèdre, and the lighter freshness of Viognier.  Supple, voluptuous yet rich in tannins, Alianza is a unique blend of these four special varietals and the culmination of the devotion from our six founders.  Winery name: Sobremesa Cellars  Wine name: Alianza   Total case production (winery): 10,000 cases   Case production (this wine): 10,000 cases  MSRP Retail Price (undiscounted price for website and market BEFORE promotional price incentives): $25   Marketing• Market and Market Strategies• Current macro environment of the global wine industry • General profile, or personas, of your targeted customer(s) - general demographics • Total market for your product and what share of the market • Demand for your product Alianza2018 GSM BlendSobremesa Cellars was founded by six friends sitting around a table sharing good conversation and great wine. We have intentionally crafted this bottle of wine for you and your friends to enjoy together, just as we did. Alianza is a red blend of Grenache, Syrah, and Mourvedre, with a splash of Viognier for added aroma and depth. We want our wines to bring friendship to your table, and we hope that you and your friends will be able to find the same joy in our wines the way we do.GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.GSM Blend - Paso Robles, CA - San Luis Obispo Co. - Contains Sulfites ALC. 13.9% BY VOL.40% Grenache, 40% Syrah, 15% Mourvedre, 5% Viognier750 mL.Visit us at www.sobremesacellars.comLabel Artwork by Chance RobinsonSales6'LUHFWWR&RQVXPHUWine Pricing CalculatorDeveloped by Tim Hanni MWCLICK HERE TO VIEW TUTORIAL VIDEOThe Wine Pricing Calculator is intended to provide FOB pricing scenarios for individual wines, either transferred to the Tasting Room orWine Club, as well as sold through 3-tier distribution and export channels. The FOB pricing you generate using this calculator, along withthe Cost of Goods from the Cost of Goods Calculator, is then used to input into the Portfolio Management Calculator to generateprofitability and sales/marketing budget scanarios for your winery. Fill in the information on each page and then change Line 1 -the DtCTransfer and/or Winery FOB/ex-cellars price to see impact on selling price.Alianza Ally Bushman Date: 1/1/19003HU&DVH 3HU%RWWOH1 Winery Selling/Transfer Price - enter the Case Cost for internal tranfer from production towinery Dtc outlets, winery FOB/ex-cellars (price winery sells this wine to a licensed wholesaler): $ 133 $11.082MSRP - enter MSRP/bottle price (established to represent top end compartive price on website, retail and marketing materials, before discounts and incentives, but is not factored intofinancials):$300.00 $ 25.00Direct to Consumer Pricing NATIONAL RETAIL/BOTTLE: $23.92RESTAURANT: $57.42DIST. SELLING PRICE $19.943 $133.00 Transfer cost from production (usually same as winery FOB/ex-cellars)3 $11.08 Transfer cost per bottle from productionTASTINGROOM4 2.25 Tasting room retail markup (1.5=150%, 2=200% markup,etc.)5 $24.94 AVERAGE SELLING PRICE (ASP)6 56% Margin (%)7 $13.85 $166.25 Margin per bottle and per case (dollars) TastingRoomWINECLUB/ONLINE8 2.00 Wine Club markup if different from Tasting Room (1.5=150%, 2=200% markup,etc.)9 $22.17 AVERAGE SELLING PRICE (ASP)10 50% Margin (%)11 $22.17 $133.00 Margin per bottle and per case (dollars) Wine ClubThe WineBizSim® calculators are meant for simulation purposes only and author assumes no responsibility, liability or financial obligation for its use.Please read full Terms of service. This work may not be reproduced in part or in its entirety without express written permission. For more informationcontact Tim Hanni MW, tim@timhanni.com 707-337-0327 Copyright 2018 eCode.me LLC. all rights reserved.• Wine Pricing Calculator • Direct to consumer pricing• Distribution Pricing • Export Pricing • Retail and Restaurant Pricing Production/Operations63URMHFW,QIRCost of Goods & Gross Margin CalculatorDeveloped by Tim Hanni MWCLICK HERE TO VIEW TUTORIAL VIDEO Linfield 1 Date: Alianza Sobremesa Cellars Case Production of this wine: 10,000FOB/ex-cellars winery selling (or transferto winery tasting room or DtC sales) priceper case:133FOB winery sales price per case (S4line 18): $133.00Auto-calculated estimated retail sellingprice from FOB above (provided as aguidline, see S7 line 10-13):$24.86 Total Revenue: $1,330,000 Tonnage of grapes required (S2 line 5): 166.66666666666666 Cost of goods (COG) per case: $73.28 Total cost grapes: $267,233 Gross Margin per case: $59.72 Total Gross Margin: $597,211The WineBizSim® calculators are meant for simulation purposes only and author assumes no responsibility, liability or financial obligation for its use. Please readfull Terms of service. This work may not be reproduced in part or in its entirety without express written permission. For more information contact Tim Hanni MW,tim@timhanni.com 707-337-0327 Copyright 2018 eCode.me LLC. all rights reserved.• Cost of Goods & Gross Margin• Grape Costs• Winemaking and Production • Barrel Cost• Cellar Aging and Storage• Packaging and Bottling Cost • FOB & Cost BreakdownWinemaking6*UDSH&RVWVGrape Costs COST OF GOODS/CASE $73.28GROSS MARGIN/CASE $59.72TOTAL GROSS MARGIN $597,211.17INSTRUCTIONS: Select Varietal in first column from pulldown list. Very general cost guidelines by region and quality are provided as areference. Enter your cost per ton in the next column using up to 8 varieties for blended wines. If making a blend enter percentage of total foreach variety (0r 100% if wine is single variety) in third column. Use final two rows for varieties not listed (for complete production or additions toblend)Variety %ofTotalReference: Benchmark Costs (USD per ton) by Region.Select Varietal fromPulldownEnter CostPer Ton 100% XXXXXXXUltra premiumsingle vineyard Ultra premiumAVA Premium AVAPremiumCounty County State1 Grenache 1,677 40% $671 N/A N/A $2,500 $2,000 $1,500 $6002 Syrah 1,544 40% $618 N/A $4,000 $3,000 $2,500 $1,200 $8003 Viognier 1,236 5% $62 N/A $2,500 $2,000 $1,500 $1,000 $8004 Select (Pulldown) 0% $05 Select (Pulldown) 0% $06 Select (Pulldown) 0% $07 Mourvèdre 1,688 15% $2538 0% $0Total cost per ton: $1,603The WineBizSim® calculators are meant for simulation purposes only and author assumes no responsibility, liability or financial obligation for its use. Please read full Terms of service. This workmay not be reproduced in part or in its entirety without express written permission. For more information contact Tim Hanni MW, tim@timhanni.com 707-337-0327 Copyright 2018 eCode.me LLC.all rights reserved.• GSM Blend • 40% Grenache• 40% Syrah• 15% Mourvedre• 5% ViognierGrand Prize Winner!• Linfield earned the Grand Prize for constructing all three components in a cohesive manner.

Intercollegiate Wine Business Invitational

Linfield College DigitalCommons@Linfield Student Engagement Posters The Inauguration of Dr. Miles K. Davis 3-5-2019 Intercollegiate Wine Business Invitational Nathan Saragoza Linfield College Ally Bushman Linfield College Cassidy Robinson Linfield College Hanna Bingham Linfield College Sam Weymouth Linfield College See next page for additional authors Follow this and additional works at: https://digitalcommons.linfield.edu/inauguration2019_students  Part of the Advertising and Promotion Management Commons, Agribusiness Commons, Civic and Community Engagement Commons, Liberal Studies Commons, Marketing Commons, Sales and Merchandising Commons, and the Viticulture and Oenology Commons Recommended Citation Saragoza, Nathan; Bushman, Ally; Robinson, Cassidy; Bingham, Hanna; Weymouth, Sam; and Mallon, Luca, "Intercollegiate Wine Business Invitational" (2019). Student Engagement Posters. 16. https://digitalcommons.linfield.edu/inauguration2019_students/16 This Book is protected by copyright and/or related rights. It is brought to you for free via open access, courtesy of DigitalCommons@Linfield, with permission from the rights-holder(s). Your use of this Book must comply with the Terms of Use for material posted in DigitalCommons@Linfield, or with other stated terms (such as a Creative Commons license) indicated in the record and/or on the work itself. For more information, or if you have questions about permitted uses, please contact digitalcommons@linfield.edu. Authors Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, and Luca Mallon This book is available at DigitalCommons@Linfield: https://digitalcommons.linfield.edu/inauguration2019_students/16 RESEARCH'POSTER'PRESENTATION'DESIGN'©'2015www.PosterPresentations.comSamantha Weymouth: CEONathan Saragoza: Business Director Ally Bushman: SalesCassidy Robinson: Marketing & LabelHanna Bingham: Production & OperationsLuca Mallon: WinemakerAdvisors: Gregory Jones, Virlena Crosley, Russ PaineTeam%Roles Business%PlanMission statement: The six founders established Sobremesa Cellars from the joys of friendship crafted through sharing wine and conversation around a table. We are dedicated to creating handcrafted wines that foster old world style that meets new world expectations. Our wines are intended to cultivate an environment for friendships to be formed and strengthened. We offer quality wine along with the commitment to delivering value to our customers. We want our wines to bring friendship to your table. Company vision : To continually improve our wines so others experience the friendship of Sobremesa at an approachable price point. Business Goals and Objectives: Sobremesa will increase production by 1,000 cases over the next two years, reaching our goal of producing 12,000 cases of our Alianza blend. In our third year, we will introduce a second blend. Our second blend will be different varietals but will be at the same price point or lower. We are choosing to stay at the $25 price point because we do not wish for our new wine to detract from the sales of our first wine, Alianza. Production of this new blend will be less than Alianza (3,000 cases). Our 5-year projection is to maintain Sobremesa as a boutique winery, producing a total of 15,000 cases. • MSRP: $25• Average selling price: $22Pricing Rationale: The $25 SRP is the highest that we want our wines to be priced in retail. However, we are willing to discount our wines from $25 to around $22 retail for promotions that encourage consumers to purchase our wines. Promotional Outline: • We will promote our tasting room and website through advertisementsin the local newspaper: Paso Robles Daily News. Through this forum,we will also advertise new wine releases, and special events that occurin our tasting room.• We will promote our tasting room in travel kiosks located at the regionalairport, bus stations, and other transport venues. During weeks of hightourism, we will provide special offers and discounts in the pamphletslocated at the travel kiosks. Special offers and discounts might include:free tastings, and special offers for specific periods upon joining ourwine club (i.e., extra bottle, discounted case purchase).• To support the local wine community, we will collaborate with otherlocal wineries. In this collaboration, those who sign up for a clubmembership receive two free tasting certificates to other wineries in theregion. This is supportive of both the community in general, and ourpartner wineries.• We will include information for the website on our brochures, tastingnotes, wine club sign up flyers, and sales slips that we give to ourcustomers.Sales%Strategy%Produc7on%ModelSobremesa Cellars is a full production urban winery in downtown Paso Robles. We purchase our fruit from different growers in Paso Robles to produce our Rhône red blend in the winery. ReferencesK&L Wine Merchants, www.cellartracker.com/producer.asp?iProducer=60255. “Beringer Vineyards.” Wine.com, www.wine.com/product/beringer-the-waymaker-red-blend-2014/175619.Designed and coded by Firefly Creative Company: http://fireflycompany.com. “Hahn GSM.” Hahn Family Wines, www.hahnwines.com/wine/hahn-gsm/.“Please Choose Mark Ryan Winery or Board Track Racer.” Mark Ryan Winery - Wines, markryanwinery.orderport.net/wines/.“The Steading.” Torbreck Vintners, torbreck.com/products/the-steading. “The Wine Institute.” US / California Wine Production - The Wine Institute, www.wineinstitute.org/resources/statistics/article83.Willcox, Kathleen. “How Millennials Are Changing the Wine-Selling Game.” SevenFifty Daily, 18 Jan. 2018, daily.sevenfifty.com/how-millennials-are-changing-the-wine-selling-game/.“Wine Market - Segmented By Colour (Red Wine , Rose Wine , White Wine), Product Type (Still Wine, Sparkling Wine, Dessert Wine, Fortified Wine) Growth, Trends and Forecasts (2018 - 2023).” Wine Market Share, Size, Stats | Industry Analysis | Growth, www.mordorintelligence.com/industry-reports/wine-market. WinemakingWinery name: Sobremesa Cellars Wine name: AlianzaTotal case production: 10,000 cases MSRP Retail Price: $25 Actual selling price for your wine: $22 Evenstad)Center)for)Wine)Educa2on)at)Linﬁeld)CollegeNathan)Saragoza,)Ally)Bushman,)Cassidy)Robinson,)Hanna)Bingham,)Sam)Weymouth,)Luca)MallonIntercollegiate)Wine)Business)Invita2onalAlianza2018 GSM BlendSobremesa Cellars was founded by six friends sitting around a table sharing good conversation and great wine. We have intentionally crafted this bottle of wine for you and your friends to enjoy together, just as we did. Alianza is a red blend of Grenache, Syrah, and Mourvedre, with a splash of Viognier for added aroma and depth. We want our wines to bring friendship to your table, and we hope that you and your friends will be able to find the same joy in our wines the way we do.GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.GSM Blend - Paso Robles, CA - San Luis Obispo Co. - Contains Sulfites ALC. 13.9% BY VOL.40% Grenache, 40% Syrah, 15% Mourvedre, 5% Viognier750 mL.Visit us at www.sobremesacellars.comLabel Artwork by Chance RobinsonCompe77on%OverviewBusiness Plan provides the mission, vision and goals of the winery, outlines sales and marketing strategies and conducts a competitive analysis for their wine.Financial Plan for working up cost of goods, establishing wine FOB selling price, plus distribution and pricing financials for establishing selling price of the wine in retail stores, online and restaurants.Wine Label including winery name, wine name and information that meets Certificate of Label Approval standards (both front and back labels including the wine and winery name, verbiage, label graphics, and legal information)Wine%and%WinerySobremesa was started by six friends after a night where the conversations never stopped flowing. We decided to build our concept around the word, Sobremesa, because it describes the time after a meal when the conversation continues to flow around the table. We wanted to produce a product that encourages people to stay for a while and enjoy time with their family or friends. Our wine, Alianza is the catalyst for Sobremesa Cellars. Marke7ng%Strategy%Our target consumer will be wine enthusiasts between 27 and 40 years old, that appreciate and understand the Red Rhône Blend of Grenache, Syrah, and Mourvèdre. We have the view that price does influence our consumers, but that it does not control them. Specifically, we have chosen to focus our marketing efforts on the image seekers, the enthusiasts, and the engaged newcomers. The image seekers already have a basic knowledge of wine, but are really starting to become connoisseurs, and are looking to wine as a status symbol. These consumers are also open to innovative and new packaging styles, and love to be the first one to try new wines. This group tends to be millennials. The enthusiasts consider themselves knowledgeable about wine and take time to browse through the wine sections of stores and are influenced by wine ratings and scores. They come from cosmopolitan centers, affluent suburbs, and upscale country settings. On the weekends they like to host and entertain their friends and like to impress them with their wine selection. The engaged newcomers do not know much about wine but enjoy consuming wine. These tend to be young millennials who enjoy wine in social settings. Although they do not know very much, they are interested and open to learning more about wine. We want our primary demographic to be millennials with the desire to engage in conversation and enjoy great wines. According to a study done by UC Davis, millennials consumed an estimated 42% of wine (UC Davis Jan. 2018). 6'LUHFWWR&RQVXPHUWine Pricing CalculatorDeveloped by Tim Hanni MWCLICK HERE TO VIEW TUTORIAL VIDEOThe Wine Pricing Calculator is intended to provide FOB pricing scenarios for individual wines, either transferred to the Tasting Room orWine Club, as well as sold through 3-tier distribution and export channels. The FOB pricing you generate using this calculator, along withthe Cost of Goods from the Cost of Goods Calculator, is then used to input into the Portfolio Management Calculator to generateprofitability and sales/marketing budget scanarios for your winery. Fill in the information on each page and then change Line 1 -the DtCTransfer and/or Winery FOB/ex-cellars price to see impact on selling price.Alianza Ally Bushman Date: 1/1/19003HU&DVH 3HU%RWWOH1 Winery Selling/Transfer Price - enter the Case Cost for internal tranfer from production towinery Dtc outlets, winery FOB/ex-cellars (price winery sells this wine to a licensed wholesaler): $ 133 $11.082MSRP - enter MSRP/bottle price (established to represent top end compartive price on website, retail and marketing materials, before discounts and incentives, but is not factored intofinancials):$300.00 $ 25.00Direct to Consumer Pricing NATIONAL RETAIL/BOTTLE: $23.92RESTAURANT: $57.42DIST. SELLING PRICE $19.943 $133.00 Transfer cost from production (usually same as winery FOB/ex-cellars)3 $11.08 Transfer cost per bottle from productionTASTINGROOM4 2.25 Tasting room retail markup (1.5=150%, 2=200% markup,etc.)5 $24.94 AVERAGE SELLING PRICE (ASP)6 56% Margin (%)7 $13.85 $166.25 Margin per bottle and per case (dollars) TastingRoomWINECLUB/ONLINE8 2.00 Wine Club markup if different from Tasting Room (1.5=150%, 2=200% markup,etc.)9 $22.17 AVERAGE SELLING PRICE (ASP)10 50% Margin (%)11 $22.17 $133.00 Margin per bottle and per case (dollars) Wine ClubThe WineBizSim® calculators are meant for simulation purposes only and author assumes no responsibility, liability or financial obligation for its use.Please read full Terms of service. This work may not be reproduced in part or in its entirety without express written permission. For more informationcontact Tim Hanni MW, tim@timhanni.com 707-337-0327 Copyright 2018 eCode.me LLC. all rights reserved.6)2%	&RVW%UHDNGRZQFOB & Cost Breakdown COST OFGOODS/CASE $73.28GROSSMARGIN/CASE $59.72TOTAL GROSSMARGIN $597,211.17$73.28 Unallocated Cost of Finished Goods (use this number to enter into Sales &Distribution Calculator)1 Cost of Finished Goods Breakdown % of total $ per Case TotalCosts/Margin2 Grapes 36% $26.72 $267,2333 Production 18% $13.41 $134,0834 Bulk wine 0% $0.00 $05 Barrel aging 3% $2.47 $24,7226 Cellar and storage 6% $4.10 $41,0007 Packaging 36% $26.58 $265,7508Cost of finishedgoods 100% $73.28 $732,7899GROSS MARGIN (FOB selling price lesscost of goods) $59.72 $597,211Preliminary retail pricing calculation pricingforecaster*10 $133.00 Winery FOB/ex-cellars price (WINERY SELLING PRICE; transferred from, and change at, S1Project Info line 3)11 $1,330,000.00 Total winery revenue for this wine (FOB times case production)12 $20.77 Distributor selling price (freight, landed cost X 1.5 markup to licenced resellers:on-premise and off-premise)13 $24.86 Estimated retail shelf selling price after 33% retail markup (25% margin)* Distributor and retail selling prices are provided for reference based on benchmark costs and markups to provideGross Margin figures. Full distributor & retail calculations can be completed using the Distribution, Retail andRestaurant Calculator.6*UDSH&RVWVGrape Costs COST OF GOODS/CASE $73.28GROSS MARGIN/CASE $59.72TOTAL GROSS MARGIN $597,211.17INSTRUCTIONS: Select Varietal in first column from pulldown list. Very general cost guidelines by region and quality are provided as areference. Enter your cost per ton in the next column using up to 8 varieties for blended wines. If making a blend enter percentage of total foreach variety (0r 100% if wine is single variety) in third column. Use final two rows for varieties not listed (for complete production or additions toblend)Variety %ofTotalReference: Benchmark Costs (USD per ton) by Region.Select Varietal fromPulldownEnter CostPer Ton 100% XXXXXXXUltra premiumsingle vineyard Ultra premiumAVA Premium AVAPremiumCounty County State1 Grenache 1,677 40% $671 N/A N/A $2,500 $2,000 $1,500 $6002 Syrah 1,544 40% $618 N/A $4,000 $3,000 $2,500 $1,200 $8003 Viognier 1,236 5% $62 N/A $2,500 $2,000 $1,500 $1,000 $8004 Select (Pulldown) 0% $05 Select (Pulldown) 0% $06 Select (Pulldown) 0% $07 Mourvèdre 1,688 15% $2538 0% $0Total cost per ton: $1,603The WineBizSim® calculators are meant for simulation purposes only and author assumes no responsibility, liability or financial obligation for its use. Please read full Terms of service. This workmay not be reproduced in part or in its entirety without express written permission. For more information contact Tim Hanni MW, tim@timhanni.com 707-337-0327 Copyright 2018 eCode.me LLC.all rights reserved.Deep red and aromatic, our blend of Grenache, Syrah, Mourvèdre and Viognier produces a wine that is well balanced and complex. Alianza brings together the generosity and boldness of Grenache, the aromatics and fruit nuances of Syrah (raspberry, blackcurrant and blackberry), the complexity, spice and suppleness of Mourvèdre, and the lighter freshness of Viognier. Supple, voluptuous yet rich in tannins.We found that the most costly aspects of our finished Cost of Goods was packaging and grapes. When making our decisions we wanted to be as authentic as possible in finding the numbers. Not only did we want to produce the most cost efficient wine but also high quality. We achieved this through challenging ourselves by learning what it means to run an economical and resourceful business. 

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Intercollegiate Wine Business Invitational

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