This statewide survey report on Oregon wineries, produced separately from the report on Oregon vineyards, covers crush, inventory, and sales. The report also contains some comparisons of data for 2010 and 2011. According to this report, the number of wineries increased, and more than two million cases were produced in 2011

Southern Oregon University Research Center

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2011 Oregon Winery Census Report

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Linfield College DigitalCommons@Linfield Oregon Wine Board Documents Oregon Wine Board (OWB) Collection 12-2012 2011 Oregon Winery Census Report Southern Oregon University Research Center Follow this and additional works at: https://digitalcommons.linfield.edu/owha_owb  Part of the Viticulture and Oenology Commons Recommended Citation Southern Oregon University Research Center, "2011 Oregon Winery Census Report" (2012). Oregon Wine Board Documents. Report. Submission 3. https://digitalcommons.linfield.edu/owha_owb/3 This Report is protected by copyright and/or related rights. It is brought to you for free via open access, courtesy of DigitalCommons@Linfield, with permission from the rights-holder(s). Your use of this Report must comply with the Terms of Use for material posted in DigitalCommons@Linfield, or with other stated terms (such as a Creative Commons license) indicated in the record and/or on the work itself. For more information, or if you have questions about permitted uses, please contact digitalcommons@linfield.edu. Southern Oregon Research Center 1250 Siskiyou Blvd Ashland, OR 97520 Phone: (541) 552-6278 Fax: (541) 552-6439 Email: source@sou.edu  ● ● ●  2011 Oregon Winery Census Report            December 2012   In prior years a combined Oregon Vineyard and Winery Report was produced by the U.S. Department of Agriculture, National Agricultural Statistics Service, Oregon Field Office (USDA-NASS). For the 2011 vintage, the vineyard report was compiled by the USDA-NASS (available at http://www.nass.usda.gov/or) while the winery data were collected by the Southern Oregon University Research Center (SOURCE) and compiled into this separate report.  The number of “all” wineries, including TTB-bonded and OLCC Grower Sales Privilege and Winery license holders, increased from 419 to 463 in 2011. The number of wineries crushing grapes (TTB-bonded) increased from 315 in 2010 to 350 in 2011, an increase of 35 wineries. The total amount crushed from the 2011 vintage is estimated to be 42,033 tons, up 41 percent over the light 2010 vintage and 14 percent over the 2009 vintage. Case sales, including domestic and export sales, are estimated to have increased 6 percent from 2010 to 2011, passing the 2 million case production total for the first time, while the total dollars for all wine sales are estimated to have increased by 9 percent.  Funding for this survey was provided by the Oregon Wine Board.  Wineries: Number, crush and cooperage, by growing region, Oregon, 2010-20111 Growing Region2 All wineries3 Wineries crushing grapes Total wine grapes crushed Total cooperage 2010 2011 2010 2011 2010 2011 2010 2011   Number Number Number Number Tons Tons 1,000 Gallons 1,000 Gallons N Willamette Valley4 273 270 206 228 21,172 27,719 7,357 7,952 S Willamette Valley5 45 46 36 40 2,480 6,683 995 696 Umpqua Valley 26 33 15 17 563 1,550 346 516 Rogue Valley6 45 55 34 38 2,519 3,910 980 1,071 Columbia River and at large 30 59 24 27 3,066 2,171 839 1,736                   Total 419 463 315 350 29,800 42,033 10,517 11,971  1 Includes estimates for incomplete responses. 2 Survey respondents identified one of these growing regions as their production location. See www.oregonwine.org for growing area descriptions. 3 Includes all TTB bonded wineries and Growers Sales Privilege and Winery License holders (issued by the OLCC). 4 Includes Yamhill-Carlton District, Chehalem Mountains, McMinnville, Ribbon Ridge, Dundee Hills, Eola-Amity Hills and areas north of Monmouth and the South Salem Hills. 5Includes areas south of Monmouth and the South Salem Hills and all of Lane County. 6 Rogue Valley data includes Applegate Valley.   Wineries: Crush, by type of acquisition and area, Oregon, 2011 and 2010 totals1 Growing Region2 Estate grown Purchased from Oregon Purchased from other states3 Custom crush All crush, 2011 All crush, 2010   Tons Tons Tons Tons Tons Tons N Willamette Valley4 10,311 11,782 322 5,304 27,719 21,446 S Willamette Valley5 2,189 1,180 0 36 6,683 4,649 Umpqua Valley 528 820 24 178 1,550 562 Rogue Valley6 2,497 746 0 667 3,910 2,519 Columbia River and at large 1,004 3,933 419 92 2,171 624               Total, 2011 16,529 18,461 765 6,277 42,033  Total, 2010 12,362 12,798 792 3,848  29,800  1 Includes estimates for incomplete responses. 2 Survey respondents identified one of these growing regions as their production location. 3 New category, not separated from general purchased in previous years. 4 Includes Yamhill-Carlton District, Chehalem Mountains, McMinnville, Ribbon Ridge, Dundee Hills, Eola-Amity Hills and areas north of Monmouth and the South Salem Hills. 5 Includes areas south of Monmouth and the South Salem Hills and all of Lane County. 6 Rogue Valley data includes Applegate Valley.   Wineries: Crush, By Origin and Variety, Oregon, 2010-20111 Variety Oregon Grown in Other States All Crush Estate Grown Other Oregon Grown2 All Oregon Grown 2010 2011 2010 2011 2010 2011 2010 2011 2010 2011   Tons Tons Tons Tons Tons Tons Tons Tons Tons Tons Cabernet Franc 68 111 75 114 143 225 11 8 154 233 Cabernet Sauvignon 207 363 214 384 421 747 167 190 588 937 Chardonnay 634 985 728 927 1,362 1,912 14 27 1,376 1,939 Gewürztraminer 124 147 117 84 241 232 25 59 266 291 Merlot 201 283 242 399 443 683 92 107 535 790 Müller Thurgau 108 95 110 20 218 116 1 0 219 116 Pinot Blanc 230 336 151 165 381 501 7 0 388 501 Pinot Gris 1,960 2,687 3,147 4,386 5,107 7,073 20 24 5,127 7,098 Pinot Noir 6,696 9,426 9,832 15,842 16,528 25,268 16 14 16,544 25,282 Sauvignon Blanc 23 42 60 133 83 176 3 0 86 176 Syrah 313 285 477 732 790 1,017 183 129 973 1,146 Tempranillo 95 188 82 118 177 306 3 17 180 323 Viognier 103 175 201 193 304 369 19 15 323 383 White Riesling 913 676 597 677 1,510 1,353 61 24 1,571 1,377 Zinfandel 17 38 32 42 49 80 37 9 86 89 All Other 670 690 581 520 1,251 1,210 133 142 1,384 1,352                       Total3 12,362 16,529 16,646 24,738 29,008 41,268 792 765 29,800 42,033             1,000 cases 1,000 cases 1,000 cases 1,000 cases 1,000 cases 1,000 cases 1,000 cases 1,000 cases 1,000 cases 1,000 cases Case Equivalent4 779 1,042 1,049 1,559 1,828 2,601 50 48 1,878 2,649  1 Includes estimates for incomplete responses. 2 Includes all purchased fruit and custom crushed fruit. 3 Totals may not add due to rounding. 4 Equivalent cases of wine production equals tons crushed times 150 gallons divided by 2.38 gallons per case.   Wineries: Inventory, by vintage, variety and wine type, Oregon, January 1, 20121,2 Variety and wine type Bottled Inventory by Vintage3 Bulk Inventory by Vintage 2011 Vintage 2010 Vintage 2009 and earlier Vintages Total Share of Total 2011 Vintage 2010 Vintage 2009 and earlier Vintages Total Share of Total  1,000 Cases 1,000 Cases 1,000 Cases 1,000 Cases Percent 1,000 Gallons 1,000 Gallons 1,000 Gallons 1,000 Gallons Percent Cabernet Franc 0.0 0.1 11.5 11.6 0.6  23.4 15.9 1.1 40.4 0.5  Cabernet Sauvignon 0.1 1.4 27.2 28.8 1.4  110.5 67.0 18.8 196.3 2.4  Chardonnay 1.6 29.7 32.3 63.6 3.1  235.7 23.4 6.7 265.7 3.3  Gewürztraminer 0.2 3.3 5.9 9.4 0.5  18.0 2.2 0.0 20.1 0.2  Merlot 0.7 2.1 16.5 19.2 0.9  95.5 43.7 23.3 162.5 2.0  Müller Thurgau 0.6 0.9 2.2 3.7 0.2  4.1 0.2 0.2 4.5 0.1  Pinot Blanc 0.2 8.0 7.0 15.3 0.7  55.8 0.5 0.0 56.3 0.7  Pinot Gris 17.9 141.6 33.2 192.7 9.4  1,120.4 14.5 6.7 1,141.7 14.1  Pinot Noir 24.5 620.4 591.7 1,236.7 60.4  4,008.2 476.0 52.2 4,536.3 56.2  Sauvignon Blanc 0.2 7.0 61.3 68.4 3.3  138.9 70.5 1.2 210.7 2.6  Syrah 0.2 3.2 31.2 34.6 1.7  159.7 60.0 21.5 241.2 3.0  Tempranillo 0.0 0.9 14.9 15.8 0.8  98.9 50.0 13.0 161.9 2.0  Viognier 0.0 4.6 5.4 10.0 0.5  34.4 0.6 0.4 35.4 0.4  White Riesling 0.8 29.2 29.1 59.2 2.9  156.1 63.5 10.5 230.1 2.9  Zinfandel 0.1 0.6 1.6 2.3 0.1  7.7 1.8 0.0 9.5 0.1  Red Blends 0.9 24.6 109.1 134.6 6.6  19.9 11.5 21.9 53.3 0.7  White Blends 0.9 6.7 8.3 15.9 0.8  28.5 2.4 0.0 31.0 0.4  Rose and Blush Blends 2.3 1.9 2.4 6.6 0.3  58.7 0.4 0.0 59.1 0.7  Other Still Wines 9.1 11.1 20.8 40.9 2.0  208.7 58.4 24.8 291.9 3.6  All Sparkling Wines 0.0 29.2 50.5 79.7 3.9  288.6 21.8 13.2 323.6 4.0                        Total4 60.2 926.5 1,062.3 2,048.9 100.0 6,871.8 984.2 215.3 8,071.2 100.0  1 Includes estimates for incomplete respondents. 2 Includes bonded and tax-paid inventory owned by Oregon wineries. 3 One case is equivalent to nine liters. 4 Totals may not add due to rounding. Wineries: Sales, by variety type, Oregon, 2010-20111 Variety and wine type 2010 2011 Case sales Share of total case sales2 Bulk sales Case sales Share of total case sales2 Bulk sales3   Cases Percent Gallons Cases Percent Gallons Still Wines:                Cabernet Franc 2,611.0  0.1  476.0  3,236.3 0.2  990.0     Cabernet Sauvignon 24,325.0  1.3  90.0  18,701.2 0.9  3,855.0     Chardonnay 76,218.0  3.9  3,974.0  79,393.8 3.9  51,976.0     Gewürtraminer 12,287.0  0.6  1,200.0  11,517.0 0.6  500.0     Merlot 20,316.0  1.1  5,861.0  14,541.6 0.7  1,400.0     Müller-Thurgau 7,239.0  0.4  –  4,211.5 0.2  –      Pinot Blanc 18,020.0  0.9  2,871.0  12,933.3 0.6  –      Pinot Gris 402,479.0  20.8  64,101.0  473,697.2 23.2  69,414.0     Pinot Noir 957,203.0  49.6  200,035.0  1,047,356.5 51.3  350,763.0     Sauvignon Blanc 4,862.0  0.3  –  3,309.0 0.2  –      Syrah 22,362.0  1.2  917.0  15,741.7 0.8  6,673.0     Tempranillo 6,671.0  0.3  300.0  8,885.6 0.4  400.0     Viognier 10,521.0  0.5  1,220.0  9,788.2 0.5  375.0     White Riesling 88,388.0  4.6  7,854.0  108,812.6 5.3  3,050.0     Zinfandel 3,461.0  0.2  –  1,100.3 0.1  200.0     Red Blends 83,976.0  4.3  1,408.0  89,018.5 4.4  2,059.0     White Blends 70,114.0  3.6  –   33,489.0 1.6  1,073.0     All Rosé & Blush Blends 24,696.0  1.3  960.0  26,680.8 1.3  –      All other still wines 78,794.0  4.1   45.0  55,436.9 2.7  –   All sparkling wines 16,220.0  0.8  –   22,846.5 1.1  –                 Totals 1,930,763  100  291,312  2,040,698  100  492,728  Total dollars 253,740,302      276,158,894       1 Includes estimates for incomplete respondents. 2 Share of total represents the percentage of case sales only. 3 Bulk wine sales are from responses only and have not been estimated for incomplete respondents.   Wineries: Domestic Sales, by destination, Oregon, 2010-20111 Year Direct to Consumers Sales to distributors, retailers, and restaurants All domestic sales Wineries or tasting rooms Wine clubs, events, or online sales All Direct Sales Oregon Washington New York California Other US   Cases Cases Cases Cases Cases Cases Cases Cases Cases 2011 271,808 140,686 412,494 394,314 135,393 93,957 131,703 814,064 1,981,925 2010 256,626 142,184 398,810 381,646 127,831 88,709 124,347 749,883 1,871,226  1 Includes estimates for incomplete respondents.   Wineries: Export sales, by variety, Oregon, 2011 totals1 Variety and Wine Type Canada Japan All Other Asia Caribbean Islands United Kingdom Scandinavia All Other Destinations All Export Sales 2011 2010   Cases Cases Cases Cases Cases Cases Cases Cases Cases Pinot Gris 5,012  514  180  540  337  633  640 7,856 5,972 Other Whites 578  6,266  604  268  52  112  230 8,110 9,879 Pinot Noir 14,040  2,803  7749  2,539  1,802  1,678  5643 36,254 34,554 Merlot 58  –  –  –  –  –  20 78 78 Other Reds 925  2,629  588  –  2,247  6  80 6,475 5,848 All Others2         3,206   Totals                2011 20,613 12,212 9,121 3,347 4,438 2,429 6,613 58,773  2010 20,483 10,993 5,962 3,866 5,256 3,469 8,836  59,537  1 Includes estimates for incomplete respondents. 2 Previous years only, 2011 is divided in to all other whites and all other reds.  

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2011 Oregon Winery Census Report

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