This statewide survey report on vineyards and wineries in Oregon covers bearing and nonbearing acres, size of vineyard operation, variety and county, size distribution, prices, yields, crush, inventory, and sales. The report also contains some comparisons of data sor 2011 and 2012. According to this report, continued growth was seen in nearly all aspects of the industry

Southern Oregon University Research Center

English

This statewide survey report on vineyards and wineries in Oregon covers bearing and nonbearing acres, size of vineyard operation, variety and county, size distribution, prices, yields, crush, inventory, and sales. The report also contains some comparisons of data sor 2012 and 2013. According to this report, the wine industry continued to grow in multiple areas

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2013 Oregon Vineyard and Winery Census Report

DigitalCommons@Linfield

Linfield College DigitalCommons@Linfield Oregon Wine Board Documents Oregon Wine Board (OWB) Collection 11-2013 2012 Oregon Vineyard and Winery Census Report Southern Oregon University Research Center Follow this and additional works at: https://digitalcommons.linfield.edu/owha_owb  Part of the Viticulture and Oenology Commons Recommended Citation Southern Oregon University Research Center, "2012 Oregon Vineyard and Winery Census Report" (2013). Oregon Wine Board Documents. Report. Submission 2. https://digitalcommons.linfield.edu/owha_owb/2 This Report is protected by copyright and/or related rights. It is brought to you for free via open access, courtesy of DigitalCommons@Linfield, with permission from the rights-holder(s). Your use of this Report must comply with the Terms of Use for material posted in DigitalCommons@Linfield, or with other stated terms (such as a Creative Commons license) indicated in the record and/or on the work itself. For more information, or if you have questions about permitted uses, please contact digitalcommons@linfield.edu. Southern Oregon University Research Center 1250 Siskiyou Blvd Ashland, OR 97520 Phone: (541) 552-6278 Fax: (541) 552-6439 Email: source@sou.edu  ● ● ●  2012 Oregon Vineyard and Winery Census Report            November 2013   Growth was seen in nearly all aspects of the Oregon wine industry in 2012 (see footnote). The number of vineyards grew to 905 with planted acreage increasing 25% over 2011. While the average yield per acre declined slightly, total production was up 21% due to more acreage coming into harvest and less fruit not being harvested. Price per ton averaged statewide rose by 19% and, in combination with greater production, resulted in a 42% increase in total crop value. The number of “all” wineries, including TTB-bonded and OLCC Grower Sales Privilege and Winery license holders, increased from 463 to 545 in 2012. The number of wineries crushing grapes increased from 350 in 2011 to 379 in 2012, an increase of 29 wineries. The total amount crushed from the 2012 vintage is estimated to be 51,364 tons, up 22% over the lighter 2011 vintage. Case sales, including domestic and export sales, are estimated to have increased 17% from 2011 to 2012, while the total dollars for all wine sales are estimated to have increased by 13% to over 300 million dollars for the first time.  Note that some differences in reported values over the last few years are expected due to the shift from the USDA to SOURCE conducting the census. For example, some of the 2012 growth in number of wineries, production and sales is likely attributed to a more comprehensive identification of Oregon wineries, potentially correcting underestimates in past years. Vineyard Section: Wine grapes: Acreage, yield, production, price and value, variety, Oregon, 2011-2012 1 Variety All Planted Acreage Harvested Acreage Yield per Harvested Acre Production Price Per Ton 2 Value of Production 3 2011 2012 2011 2012 2011 2012 2011 2012 2011 2012 2011 2012  Acres Acres Acres Acres Tons Tons Tons Tons Dollars Dollars 1,000 Dollars 1,000 Dollars Cabernet Franc 120 153 110 148 2.61 3.00 287 444 2,240 2,209 643 981 Cabernet Sauvignon 640 642 490 560 2.46 2.51 1,206 1,407 2,370 2,471 2,858 3,477 Chardonnay 950 1,160 740 936 2.60 2.78 1,923 2,605 1,800 1,746 3,461 4,548 Gewürztraminer 200 236 150 216 1.68 1.99 252 430 1,390 1,363 350 586 Merlot 460 518 360 447 3.14 2.93 1,129 1,308 1,870 1,834 2,111 2,399 Müller Thurgau 80 120 70 99 3.67 4.47 257 443 1,010 1,029 260 456 Pinot Blanc 160 271 150 251 2.83 2.71 424 680 1,520 1,921 644 1,306 Pinot Gris 2,590 3,426 2,460 3,049 2.46 2.43 6,046 7,423 1,310 1,531 7,920 11,365 Pinot Noir 12,560 15,369 10,870 13,998 2.18 2.04 23,726 28,565 2,270 2,738 53,858 78,211 Sauvignon Blanc 80 124 50 64 3.04 2.42 152 155 1,660 1,365 252 212 Syrah 530 907 470 844 2.81 2.48 1,319 2,097 2,110 2,614 2,783 5,482 Tempranillo 190 380 170 303 2.28 2.08 387 631 2,060 2,005 797 1,265 Viognier 210 299 160 249 3.29 2.40 526 598 1,670 1,760 878 1,052 White Riesling 700 718 550 542 3.45 3.34 1,899 1,812 880 1,248 1,671 2,261 Zinfandel 90 95 80 86 2.39 2.22 191 191 1,630 1,882 311 359 All Others 840 1,030 620 895 2.86 1.56 1,776 1,397 1,600 1,676 2,842 2,341              Total 4 20,400 25,448 17,500 22,687 2.37 2.21 41,500 50,186 1,950 2,317 381,755 3116,301 1 Includes estimates for incomplete responses.     2 Price per ton is a weighted average of price received by Oregon grape growers. 3 Value of production is derived by multiplying quantity times price, rather than the summation of value by variety.  4 Totals may not add due to rounding.  Wine grapes: Vineyards, acreage, yield and production by growing area, Oregon, 2011-2012 1 Growing Area 2 Number of Vineyards All Planted Acreage Harvested Acreage Yield per Harvested Acre Production 2011 2012 2011 2012 2011 2012 2011 2012 2011 2012  Number Number Acres Acres Acres Acres Tons Tons Tons Tons North Willamette Valley 510 529 13,120 18,139 11,820 16,171 2.25 2.29 26,547 37,027 South Willamette Valley 100 103 2,060 1,687 1,630 1,504 1.77 1.21 2,878 1,817 Rogue Valley 3 120 126 2,100 2,440 1,900 2,176 3.56 2.29 6,771 4,983 Umpqua Valley 50 52 1,350 789 840 703 2.38 1.97 2,000 1,385 Columbia River and at large 90 95 1,770 2,385 1,310 2,135 2.52 2.33 3,304 4,964            Total 4 870 905 20,400 25,440 17,500 22,689 2.37 2.21 41,500 50,176 1 Includes estimates for incomplete responses.   2 See www.oregonwine.org for growing area descriptions. 3 Rogue Valley data includes Applegate Valley.   4 Totals may not add due to rounding.  Wine grapes: Fruit losses, as reported, Oregon, 2011 and 2012 ¹ Year To Animals To Herbicide To Disease To Weather All Losses  Tons Tons Tons Tons Tons       Total, 2012 116 14 105 1,005 1,240 Total, 2011 653 14 528 1,895 3,090 1 Totals include only reported data. No estimates were made for missing or incomplete data. Wine Grapes: Acreage changes and fruit not harvested, as reported, by variety, Oregon, 2012 and 2011 ¹ Variety New Plantings Removals Not Harvested  Acres Acres Tons  Cabernet Franc 1 2 - Cabernet Sauvignon 3 - 10 Chardonnay 66 18 9 Gewürztraminer 4 - - Merlot - 2 - Müller Thurgau 19 - - Pinot Blanc 23 1 - Pinot Gris 26 2 1 Pinot Noir 401 40 2 Sauvignon Blanc - 9 - Syrah 5 - 3 Tempranillo 8 1 - Viognier 3 - - White Riesling 17 1 1 Zinfandel - 1 - All Others 20 171 -     Total, 2012 596 248 26 Total, 2011 394 143 305 1 Totals include only reported data. No estimates were made for missing or incomplete data.  Wine grapes: Production, by selected variety and area, Oregon, 2011 and 2012 totals 1 Growing Area 2 Cabernet Sauvignon Chardonnay Merlot Pinot Gris Pinot Noir Syrah White Riesling  Tons Tons Tons Tons Tons Tons Tons  North Willamette Valley 5 2,052 1 4,443 24,494 86 897 South Willamette Valley 22 71 8 411 1,052 2 21 Rogue Valley 3 504 393 613 870 1,436 771 702 Umpqua Valley 32 33 68 33 901 79 92 Columbia River and at large 844 55 615 1,642 664 1,153 100         Total, 2012 1,407 2,604 1,305 7,399 28,547 2,091 1,812 Total, 2011 1,206 1,924 1,129 6,045 23,726 1,319 1,899 1 Includes estimates for incomplete responses. 2 See www.oregonwine.org for growing area descriptions. 3 Rogue Valley data includes Applegate Valley.  Wine grapes: Price per ton, by selected variety and area, Oregon, 2011-2012 1,2 Variety North Willamette Valley South Willamette Valley Rogue Valley Umpqua Valley Columbia River and at large 2011 2012 2011 2012 2011 2012 2011 2012 2011 2012  Dollars Dollars Dollars Dollars Dollars Dollars Dollars Dollars Dollars Dollars  Cabernet Sauvignon 3950 1,400 31,530 2,035 1,600 1,774 - 2,200 2,740 2,713 Chardonnay 1,940 1,880 2,100 1,707 1,480 1,423 31,130 1,367 1,170 1,291 Merlot - 920 31,680 2,050 1,460 1,454 31,690 - 2,160 2,198 Pinot Gris 1,260 1,440 1,410 1,371 1,430 1,668 31,190 1,776 1,630 1,883 Pinot Noir 2,350 2,918 2,510 2,549 2,030 2,057 1,500 2,157 1,590 32,672 Syrah 32,580 2,687 - - 2,070 1,968 1,710 2,200 2,150 2,784 White Riesling 1,470 1,538 1,230 ²972 1,080 1,174  1,059 3760 1,118            ¹ Price per ton is a weighted average of prices received by Oregon grape growers. 2 Includes estimates for incomplete responses. 3 Price is based on a limited number of reports.   Winery Section: Wineries: Number, crush and cooperage, by growing region, Oregon, 2011-2012 1 Growing Region 2 All wineries 3 Wineries crushing grapes Total wine grapes crushed Total cooperage 2011 2012 2011 2012 2011 2012 2011 2012  Number Number Number Number Tons Tons 1,000 Gallons 1,000 Gallons North Willamette Valley 4 270 325 228 238 27,719 33,974 7,952 9,544 South Willamette Valley 5 46 53 40 40 6,683 5,793 696 1,375 Rogue Valley 6 55 65 38 40 3,910 6,451 1,071 1,890 Umpqua Valley 33 32 17 23 1,550 2,948 516 1,062 Columbia River and at large 59 70 27 38 2,171 2,198 1,736 2,281          Total 463 545 350 379 42,033 51,364 11,971 16,152  1 Includes estimates for incomplete responses. 2 Survey respondents identified one of these growing regions as their production location. See www.oregonwine.org for growing area descriptions. 3 Includes all TTB bonded wineries and Growers Sales Privilege and Winery License holders (issued by the OLCC). 4 Includes Yamhill-Carlton District, Chehalem Mountains, McMinnville, Ribbon Ridge, Dundee Hills, Eola-Amity Hills and areas north of Monmouth and the South Salem Hills. 5 Includes areas south of Monmouth and the South Salem Hills and all of Lane County. 6 Rogue Valley data includes Applegate Valley. Wineries: Crush, by type of acquisition and area, Oregon, 2011 and 2012 totals 1 Growing Region 2 Estate grown Purchased from Oregon Purchased from other states Custom crush All crush, 2012 All crush, 2011  Tons Tons Tons Tons Tons Tons North Willamette Valley 3 13,509 13,340 631 6,494 33,974 27,719 South Willamette Valley 4 2,267 3,232 142 152 5,793 6,683 Rogue Valley 5 3,340 2,233 84 794 6,451 3,910 Umpqua Valley 1,274 1,163 48 462 2,948 1,550 Columbia River and at large 928 635 272 363 2,198 2,171        Total, 2012 21,320 20,602 1,178 8,264 51,364  Total, 2011 16,529 18,461 765 6,277  42,033  1 Includes estimates for incomplete responses. 2 Survey respondents identified one of these growing regions as their production location. 3 Includes Yamhill-Carlton District, Chehalem Mountains, McMinnville, Ribbon Ridge, Dundee Hills, Eola-Amity Hills and areas north of Monmouth and the South Salem Hills. 4 Includes areas south of Monmouth and the South Salem Hills and all of Lane County. 5 Rogue Valley data includes Applegate Valley. Wineries: Crush, By Origin and Variety, Oregon, 2011-2012 1 Variety Oregon Grown in Other States All Crush Estate Grown Other Oregon Grown 2 All Oregon Grown 2011 2012 2011 2012 2011 2012 2011 2012 2011 2012  Tons Tons Tons Tons Tons Tons Tons Tons Tons Tons Cabernet Franc 111 109 114 143 225 252 8 72 233 325 Cabernet Sauvignon 363 336 384 397 747 733 190 226 937 959 Chardonnay 985 1,329 927 1,600 1,912 2,929 27 69 1,939 2,998 Gewürztraminer 147 319 84 167 231 486 59 15 291 501 Merlot 283 273 399 377 682 650 107 130 790 780 Müller Thurgau 95 269 20 135 115 404 - - 116 404 Pinot Blanc 336 370 165 274 501 644 - - 501 644 Pinot Gris 2,687 3,193 4,386 5,128 7,073 8,321 24 30 7,098 8,351 Pinot Noir 9,426 12,246 15,842 17,644 25,268 29,890 14 63 25,282 29,953 Sauvignon Blanc 42 574 133 88 175 662 - 3 176 665 Syrah 285 266 732 595 1,017 861 129 174 1,146 1,035 Tempranillo 188 152 118 170 306 322 17 28 323 350 Viognier 175 126 193 182 368 308 15 28 383 336 White Riesling 676 948 677 1,020 1,353 1,968 24 26 1,377 1,994 Zinfandel 38 44 42 47 80 91 9 28 89 119 All Other 690 766 520 899 1,210 1,665 142 285 1,352 1,950            Total 3 16,529 21,320 24,736 28,866 41,268 50,186 765 1,177 42,033 51,364             1,000 cases 1,000 cases 1,000 cases 1,000 cases 1,000 cases 1,000 cases 1,000 cases 1,000 cases 1,000 cases 1,000 cases Case Equivalent 4 1,042 1,344 1,559 1,819 2,601 3,163 48 74 2,649 3,237  1 Includes estimates for incomplete responses. 2 Includes all purchased fruit and custom crushed fruit. 3 Totals may not add due to rounding. 4 Equivalent cases of wine production equals tons crushed times 150 gallons divided by 2.38 gallons per case.  Wineries: Inventory, by vintage, variety and wine type, Oregon, January 1, 2013 1,2 Wine Type Bottled Inventory by Vintage 3 Bulk Inventory by Vintage 2012 Vintage 2011 and earlier Vintages Total Share of Total 2012 Vintage 2011 and earlier Vintages Total Share of Total  1,000 Cases 1,000 Cases 1,000 Cases Percent 1,000 Gallons 1,000 Gallons 1,000 Gallons Percent All Sparkling Wines 0.2 98.4 98.5 4.1 115.5 34.7 150.2 1.7 All White 33.3 529.6 562.9 23.4 2353.8 316.2 2670.0 29.9 All Red 47.5 1628.5 1676.0 69.7 4651.4 1325.7 5977.1 66.8 Rosé and Blush Blends 9.7 58.1 67.8 2.8 118.2 27.6 145.8 1.6           Total 4 90.7 2,314.6 2,405.2 100 7,238.9 1,704.2 8,943.1 100 1 Includes estimates for incomplete respondents.    2 Includes bonded and tax-paid inventory owned by Oregon wineries. 3 One case is equivalent to nine liters.     4 Totals may not add due to rounding. Wineries: Sales, by variety type, Oregon, 2011-2012 1 Variety and wine type 2011 2012 Case sales Share of total case sales 2 Bulk sales 3 Case sales Share of total case sales2 Bulk sales 3  Cases Percent Gallons Cases Percent Gallons    Cabernet Franc 3,236.3 0.2 990.0 3,108.1 0.1 916.0    Cabernet Sauvignon 18,701.2 0.9 3,855.0 24,553.3 1.0 4,455.0    Chardonnay 79,393.8 3.9 51,976.0 116,920.7 4.9 59,575.0    Gewürtraminer 11,517.0 0.6 500.0 14,531.4 0.6 4,643.0    Merlot 14,541.6 0.7 1,400.0 17,191.5 0.7 -    Müller-Thurgau 4,211.5 0.2 - 3,859.0 0.2 1,855.0    Pinot Blanc 12,933.3 0.6 - 18,072.9 0.8 3,088.0    Pinot Gris 473,697.2 23.2 69,414.0 571,711.7 24.0 51,268.0    Pinot Noir 1,047,356.5 51.3 350,763.0 1,148,990.5 48.3 332,873.0    Sauvignon Blanc 3,309.0 0.2 - 2,638.2 0.1 -    Syrah 15,741.7 0.8 6,673.0 15,579.9 0.7 6,121.0    Tempranillo 8,885.6 0.4 400.0 8,563.1 0.4 1,240.0    Viognier 9,788.2 0.5 375.0 9,237.1 0.4 970.0    White Riesling 108,812.6 5.3 3,050.0 106,043.7 4.5 4,510.0    Zinfandel 1,100.3 0.1 200.0 2,121.7 0.1 -    Red Blends 89,018.5 4.4 2,059.0 83,688.2 3.5 1,762.0    White Blends 33,489.0 1.6 1,073.0 109,432.0 4.6 1,514.0    All Rosé & Blush Blends 26,680.8 1.3 - 47,051.3 1.9 -    All other still wines 55,436.9 2.7 - 44,730.5 1.9 1,062.0 All sparkling wines 22,846.5 1.1 - 31,140.3 1.3 3,325.0               Totals 2,040,698  100  492,728  2,379,165  100  479,177  Total dollars 276,158,894      311,740,589           1 Includes estimates for incomplete respondents.     2 Share of total represents the percentage of case sales only. 3 Bulk wine sales are from responses only and have not been estimated for incomplete respondents. Wineries: Domestic Sales, by destination, Oregon, 2011-20121 Year Direct to Consumers Sales to distributors, retailers, and restaurants All domestic sales Wineries or tasting rooms Wine clubs, events, or online sales All Direct Sales Oregon Washington New York California Other US   Cases Cases Cases Cases Cases Cases Cases Cases Cases 2012 318,076 164,634 482,710 461,435 158,440 109,951 154,122 952,637 2,319,295 2011 271,808 140,686 412,494 394,314 135,393 93,957 131,703 814,064 1,981,925  1 Includes estimates for incomplete respondents. Wineries: Export sales, by variety, Oregon, 2012 totals 1 Variety and Wine Type Canada Mexico Japan Hong Kong & China South Korea All Other Asia Caribbean Islands United Kingdom Scandinavia All Other Europe All Other Destinations All Export Sales 2012 2011   Cases Cases Cases Cases Cases Cases Cases Cases Cases Cases Cases Cases Cases Pinot Gris 3,771 30 818 411 137 28 853 180 255 50 668 7,201 7,856 Other Whites 5,469 - 9,452 909 1,736 - 224 216 232 464 132 18,834 8,110 Pinot Noir 11,176 290 2,474 5,180 165 204 3,102 2,078 955 1,838 974 28,436 36,254 Other Reds 749 - 2,003 252 - 5 1,984 124 23 209 50 5,399 6,475               Totals              2012 2 21,165 320 14,747 6,752 2,038 237 6,163 2,598 1,465 2,561 1,824 59,870  2011 20,613 - 12,212 - - 9,121 3,347 4,438 2,429 - 6,613  58,773 1 Includes estimates from historical data for incomplete respondents.  2 Note that export destination categories have changed from 2011. 