This paper studies the demand-side factors that determine NFL teams’ ticket prices from 2009 to 2012 using a panel model. Our model specifies NFL teams’ average ticket prices as a function of GDP per capita, number of competing professional sports teams, stadium renovation within the last two years, the average winning percentage from the previous three seasons, and Pro Bowl players each team had from the previous year. We find that a team’s winning percentage and having a stadium renovation has the largest impact on average ticket prices. We also find that the number of Pro Bowl players is an insignificant determinant of NFL teams’ ticket prices
