Networking has been demonstrated as an effective strategy for attaining career success. The present study examined the relationship between self-esteem and media preference for engaging in social networking. The purpose of this study was to examine self-esteem as a predictor of media preferences for engaging in social networking in a work-based content. While networking relationships have the potential to benefit one\u27s social and personal life, the focus of the present study is on developing relationships to build social capital and advance one\u27s career. The findings of this study demonstrate the importance of self-esteem for engaging in social networking activities
