Demand response (DR) can compensate for imbalances in variable renewable energy supplies. This possibility is particularly interesting for electrochemical processes, due to their high energy intensity. To determine the technical feasibility and economic viability of DR, we chose the chlor‐alkali process with subsequent polyvinyl chloride production, including intermediate storage for ethylene dichloride. We estimate the maximum possible cost savings of implementing load flexibility measures. A process model is set up to determine the system characteristic. Subsequent optimizations result in the facility's best possible dispatch depending on additional and minimum power load, storage volume, and cost of a load change. Real plant data are used to specify model parameters and validate the system characteristic and the plant dispatch. An economic evaluation reveals the economic advantages of efficiency and flexibility. The approach can be used to analyze the DR potential of other chlorine value chains or facilities with high electricity demand in general.BMWi, 0350013A, Verbundvorhaben: ChemEFlex - Umsetzbarkeitsanalyse zur Lastflexibilisierung elektrochemischer Verfahren in der Industrie; Teilvorhaben: Modellierung der Chlor-Alkali-Elektrolyse sowie anderer Prozesse und deren Bewertung hinsichtlich Wirtschaftlichkeit und möglicher Hemmniss
