Academic Conferences and Publishing International Limited
Abstract
With the widespread integration of Web 2.0 technologies across society and business there is an increasing need to understand their underlying impact. Yet, very little research has been done on such technologies, so much so, that a definition still eludes the academic community. Nonetheless, their impacts cannot be ignored. For instance, from a societal perspective, the proliferation of social networks and attitude towards openness highlights the transformation from hierarchical type social structures to more non-hierarchical (horizontal) systems. However, rigorous analysis of the structural impacts of the technologies in an organisational context is more difficult due to the lack of theoretical frameworks. Moreover, there has been a call for researchers to build their own theoretical frameworks for further understanding in the domain. As a result, this paper aims to add to the body of knowledge by (i) further defining Web 2.0, (ii) reviewing past literature on organisational structure and technology, and (iii) developing a theoretical lens by rediscovering past socio-technical theories
