Popular Culture Association of Australia and New Zealand (PopCAANZ)
Abstract
This paper examines the introduction and spread of hypercommercial
broadcasting on free-to-air television in New Zealand.
It begins by defining the key terms and then moves to outline the
circumstances under which such broadcasting developed. Drawing
on a content analysis of television schedules, the paper will show the
rapidity and extent to which networks chose to screen
hypercommercial television forms with a specific focus on two
particular examples of the genre
