The Role of Marketing at Duke Power Company

Abstract

This paper examines the changes that have taken place in Duke Power's marketing philosophy, particularly in the industrial marketing sector. The emphasis has shifted from load management to strategic sales for boosting the use of off-peak power. Duke Power is implementing a number of programs and services that not only promote new ways to use electricity in industrial processes, but also promote economic development in its 20,000 square mile service area. These programs highlighted in this paper are as follows: • Heat Recovery Systems • Economic Development • Industrial Customer Focus Program • Power System Disturbance Policy • Industrial Energy Audits • Rate

    Similar works