This study was conceived in the context of a project course on CSR instruments and modelled on a real case. The German Federal Ministry of Labour and Social Affairs (BMAS) had tendered a report that would provide an overview of the existing classification tools used to evaluate CSR performance. The report is part of the National Strategy on Corporate Social Responsibility, the CSR action plan of the German government.
The Federal Ministry of Labour and Social Affairs is the lead ministry responsible for implementing the National Strategy for Corporate Social Responsibility. The Action Plan for CSR was decided by the federal cabinet on October 6th, 2010. According to the Action Plan, CSR measures include a company’s contributions to voluntarily participate and include social responsibility into their business plan. The inclusion of a company’s key stakeholders is an integral part of CSR.
The goal was not only to provide an overview of the principle and international agreements but also to classify existing instruments from different stakeholders’ perspectives. For this, students analysed 58 CSR instruments for which they developed a diverse set of evaluation criteria. Moreover, they tested their assumptions about key stakeholders’ interests in a small workshop interviewing representatives of trade unions, chambers of commerce, consumer groups as well NGOs.
The result is a very impressive piece of work as it presents new insight in a largely under-researched field. The report was presented to the working group on evaluation of the federal CSR forum in Berlin on June 6th, 2012 where it received a lot of praise by the participants. I hope it will be used in the professional world
