The non-stopping expansion of mobile technologies has produced the swift increase of smartphones with higher computational power, and sophisticated sensing and communication capabilities have provided the foundations to develop apps on the move with PC-like functionality. Indeed, nowadays apps are almost everywhere, and their number has increased exponentially with Apple AppStore, Google Play and other mobile app marketplaces offering millions of apps to users. In this scenario, it is common to find several apps providing similar functionalities to users. However, only a fraction of these applications has a long-term survival rate in app stores.
Retention is a metric widely used to quantify the lifespan of mobile apps. Higher app retention corresponds to higher adoption and level of engagement. While existing scientific studies have analysed mobile users' behaviour and support the existence of factors that influence apps retention, the quantification about how do these factors affect long-term usage is still missing. In this thesis, we contribute to these studies quantifying and modelling one of the critical factors that affect app retention: performance. We deepen the analysis of performance based on two key-related variables: network connectivity and battery consumption. The analysis is performed by combining two large-scale crowdsensed datasets. The first includes measurements about network quality and the second about app usage and energy consumption.
Our results show the benefits of data fusion to introduce richer contexts impossible of being discovered when analysing data sources individually. We also demonstrate that, indeed, high variations of these variables together and individually affect the likelihood of long-term app usage. But also, that retention is regulated by what users consider reasonable standards of performance, meaning that the improvement of latency and energy consumption does not guarantee higher retention. To provide further insights, we develop a model to predict retention using performance-related variables. Its accuracy in the results allows generalising the effect of performance in long-term usage across categories, locations and moderating variables
