Religious Tourism can be understood as an activitt in wich people travel either for worshipping purposes or to participate in events of religious significanc

Carvalho, Aida

Biblioteca Digital do IPB

V INTERNATIONAL TOURISM CONGRESS The Image and Sustainability of Tourist Destinations f iTC'11 : ABSTRACT BOOI< ! 23-:-25 Nov~mber'.io11 · l Pe_niche;·~~ortug~l.-:Scho~ of!oorl~"''a!!d· ~·~'~ri.ume_te.dlf!O!o:;y _ _] Polyrec~nfc tnstllute of Lelrla RELIGIOUS TOURISM: AMBIGUITY OR A BUSINESS OPPORTUNITY? Alda Maria Olivelra Carvalho Polytechnic Institute of Bragan91lt Portugal .llldiJValho@lob pt Religious tourism can be understood as an activity in which people travel either for worshipping purposes or to parUcipate In events of religious significance. lt can be seen as an alternative to mass tourism activities, aiming for specific targels. Portugal has a significant and rich religious heritage which can help to revitalize tradiUonally neglected rural areas. The RClive participation of the church Is of utmost importance as far as the visitors ere concerned. On one hand il should assure the maintenance of the places· main functions and religious features. On the other it should prevent this type of activlly to become related to mass tourism loosing therefore Its essence. This case study focuses on the analysis of the individual's pro me who visits religious places, having in mind the national slalialics. ll is complemented by a practical study with individuals who participate in Nossa Ssnhota dos Rsm(KJ/os festivity, In Lamego, on September 8'1'. 198 questionnaires were elaborated and completed In order to understand the motivallons that lie behind religious tourism. This analysis can add soma valuable lnlormalion to the people or Institutions In charge or religious policies, when 1t comes to develop the most suitable strategies to the local context, so that the modern approach ol the monument coexists with Us religious !unction in perfect harmony. Keywords: Devotion, Religious tourism, Sanctuary V INTERHAliOHAl TOURISM CONGRESS -ITC'~t I 39 

Religious tourism: ambiguity or a business opportunity?

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Religious tourism: ambiguity or a business opportunity?

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