Department of Management, faculty of Business & Economics Universitas Surabaya
Abstract
This research is done to prove the influence of perceived ease of use,
perceived usefulness, subjective norm, technology factors, shopping factors, and
product factors toward the online purchase intention in social media websites
based on the perception of young Indonesia consumers. The research used
quantitative approach and causal type research was causal. This research used
sample characteristics which are Indonesia people in the range age of 15-24 years
old and also have Facebook, Twitter, and Blog accounts with minimum online 3
times a week. The data was primary data which obtained from 100 questionnaires.
The data was processed through multiple linear regressions and hypotheses test
were proven by t-test and F-test. The research result indicates that perceived ease
of use, perceived usefulness, subjective norm, technology factors, shopping
factors, and product factors have significant influence toward the online purchase
intention in social media websites based on the perception of young Indonesian
