Amie Thomasson and Eli Hirsch have both attempted to deflate metaphysics, by combining Carnapian ideas with an appeal to ordinary language. My main aim in this paper is to critique such deflationary appeals to ordinary language. Focussing on Thomasson, I draw two very general conclusions. First: ordinary language is a wildly complicated phenomenon. Its implicit ontological commitments can only be tackled by invoking a context principle; but this will mean that ordinary language ontology is not a trivial enterprise. Second: ordinary language often points in different directions simultaneously, so that a wide variety of existence questions cannot be deflated merely by appealing to ordinary language.This is the final version of the article. It first appeared from Springer via http://dx.doi.org/10.1007/s11229-016-1212-
