The purpose of SOMDwIT WP2 is to explore the influence of “made-in-Denmark” relatively to competing countries of origin on how organic food products are evaluated across quality dimensions that consumers perceive as important (both organic food in general and specific product categories) at important and emerging markets (Germany and France, China and Thailand). The primary research in the project is based on a thorough review of the state-of-the-art regarding organic food consumption and country of origin effects
