Bangladesh now needs to thank its soil health, environment and human health for the country being almost self-sufficient in rice production. The present study has been undertaken to gain knowledge of the level of awareness by farmers and consumers regarding the status of organic rice, and knowledge of demand and marketing opportunities and limitations for organic rice in the country. The present study has highlighted the overall organic rice situation in Bangladesh, which is not yet well documented. The results also demonstrate that farmers and consumers are aware of the hazards of chemical compounds but have little knowledge about organic rice. The present study may open a new window for organic rice research and marketing (both local and export) for all stakeholders (including planners) and could succeed in the adoption of organic rice in Bangladesh
