This paper responds to Professor Martha Cheng’s standpoint analysis of transgression and apologia in three twenty first century media-promoted controversies: Tiger Woods, Paula Deen, and Bryan Williams. Argument strategies are differentiated by genres that aim at justice, publicity, and drama. Forensics, public relations, and entertainment mix across media apparatus. I emphasize the disjunctures among these acts of argument and thereby provide an alternative to analysis and synthesis of the argumentation as discourse
