Most of the current literature on coded caching focus on a static scenario, in which a fixed number of users synchronously place their requests from a content library, and the performance is measured in terms of the latency in satisfying all of these requests. In practice, however, users start watching an online video content asynchronously over time, and often abort watching a video before it is completed. The latter behaviour is captured by the notion of audience retention rate, which measures the portion of a video content watched on average. In order to bring coded caching one step closer to practice, asynchronous user demands are considered in this paper, by allowing user demands to arrive randomly over time, and both the popularity of video files, and the audience retention rates are taken into account. A decentralized partial coded delivery (PCD) scheme is proposed, and two cache allocation schemes are employed; namely homogeneous cache allocation (HoCA) and heterogeneous cache allocation (HeCA), which allocate users’ caches among different chunks of the video files in the library. Numerical results validate that the proposed PCD scheme, either with HoCA or HeCA, outperforms conventional uncoded caching as well as the state-of-the-art decentralized caching schemes, which consider only the file popularities, and are designed for synchronous demand arrivals. An information-theoretical lower bound on the average delivery rate is also presented
