Many methods to arrive at a product-market choice through selection and (re)design assume stationary demand and a stable range of products to pick and maximize profit trading off operational performance in manufacturing versus (under)servicing certain market segments. The determination and decisiveness in the product-market choice and marketing and manufacturing strategies are likely to be different when anticipating technological change and (ensuing) shifts in demand and competition of which the timing and direction is often uncertain. As the product life-cycle pattern describes such changes in market, technology and competition over time, we can use the stylization thereof to derive strategic and forward-looking product selection and (re)design decisions. We introduce the notion of a meso-level product-market network and two indices to quantify features of that network. We then relate index values over time to phases in the meso-level product life-cycle to derive micro-level, forward-looking product selection and (re)design guidelines that anticipate developments in the industry.We also uncover the different roles of the marketing and engineering departments in the various product life-cycle phases. Keywords: Product-Market Network; Product Selection and Design; Network Index; Marketing-Manufacturing Interface; Technological Change; Product Life-Cycl
