This document describes a major new initiative to develop detailed and spatially explicit accounting of the value of marine ecosystem services at different scales. This information will inform key decision-makers in sectors ranging from international development to insurance and extractive industries to engineering. The Nature Conservancy's vision is to change perception and utilization of marine and coastal ecosystems. Working with stakeholders, it will catalyse a transformation in ocean management toward a paradigm based on explicit understanding of how and where "ocean wealth" is built, stored and generated