This collaborative research project was designed to address the need for greater depth, insight, and clarity on the problems of underinvestment in Women-led Small and Growing Businesses (WSGBs), including those led by younger women (18-35 years old). It is an intentionally exploratory process intended to foster collaboration among ANDE members while also contributing to the existing body of knowledge and identifying areas for further exploration, study, and action. The research recognizes that women entrepreneurs are not a homogenous group, and attempts where possible to make distinctions based on other socioeconomic and demographic factors, as well as to acknowledge the variance in preferences even among those narrower groups
