Studies in human and non-human primates indicate that basic socio-cognitive operations are inherently linked to the power of gaze in capturing reflexively the attention of an observer. Here I report a series of behavioral and neural investigation studies that I and my collaborators have conducted on the modulation of this automatic social behavior by high order factors as politics. In particular, we showed that Gaze following behavior is permeable to social identities within the political domain, individual differences in ideology and personality and low level facial features that drive our inferences on the personality of a character. Furthermore I discussed which are the social processes that underly this basic social cognitive behavior and sketched future directions to better clarify this issue
