SUNFLOWER OIL: FROM COMMODITY TO FUNCTIONAL FOOD FOR NEW CUSTOMERS AND MARKETS

Abstract

The sunflower seed oil is an edible seed oil used as salad oils, dressing, cooking oils, liquid and solid shortenings, spreads and ingredients in several foods, including bakery products and fried food. Our interest is to explore the potential market of modified sunflower oil composition as functional food by testing a sample of potential consumers using the SEM approach

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