Optimism or pessimism of investors is one of the important characteristics that determine the investment behavior in financial markets. In this paper, we propose a model of investor optimism based on a fuzzy connective. The advantage of the proposed approach is that the influence of different levels of optimism can be studied by varying a single parameter. We implement our model in an artificial financial market based on the LLS model. We find that more optimistic investors create more pronounced booms and crashes in the market, when compared to the unbiased efficient market believers of the original model. In the case of extreme optimism, the optimistic investors end up dominating the market, while in the case of extreme pessimism, the market reduces to the benchmark model of rational informed investors