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An Investigation of the Image Congruence of Global Consumer Brands and Consumers’ Self-image: A Cross-cultural Perspective
Authors
C. De Mattos
Longfei Li
N. Sanghavi
Publication date
1 June 2010
Publisher
Society for Global Business and Economic Development
Abstract
Abstract is not available.
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The University of Manchester - Institutional Repository
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oai:pure.atira.dk:publications...
Last time updated on 01/02/2017
The University of Manchester - Institutional Repository
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:pure.atira.dk:publications...
Last time updated on 01/02/2017
