Understanding the emergence of strong controversial issues in modern
societies is a key issue in opinion studies. A commonly diffused idea is the
fact that the increasing of homophily in social networks, due to the modern
ICT, can be a driving force for opinion polariation. In this paper we address
the problem with a modelling approach following three basic steps. We first
introduce a network morphogenesis model to reconstruct network structures where
homophily can be tuned with a parameter. We show that as homophily increases
the emergence of marked topological community structures in the networks
raises. Secondly, we perform an opinion dynamics process on homophily dependent
networks and we show that, contrary to the common idea, homophily helps
consensus formation. Finally, we introduce a tunable external media pressure
and we show that, actually, the combination of homophily and media makes the
media effect less effective and leads to strongly polarized opinion clusters.Comment: 24 pages, 10 figure
