The ubiquitous nature of modern Information Retrieval and Virtual World give
rise to new realities. To what extent are these "realities" real? Which
"physics" should be applied to quantitatively describe them? In this essay I
dwell on few examples. The first is Adaptive neural networks, which are not
networks and not neural, but still provide service similar to classical ANNs in
extended fashion. The second is the emergence of objects looking like
Einsteinian spacetime, which describe the behavior of an Internet surfer like
geodesic motion. The third is the demonstration of nonclassical and even
stronger-than-quantum probabilities in Information Retrieval, their use.
Immense operable datasets provide new operationalistic environments, which
become to greater and greater extent "realities". In this essay, I consider the
overall Information Retrieval process as an objective physical process,
representing it according to Melucci metaphor in terms of physical-like
experiments. Various semantic environments are treated as analogs of various
realities. The readers' attention is drawn to topos approach to physical
theories, which provides a natural conceptual and technical framework to cope
with the new emerging realities.Comment: 21 p