Ginzburg-Landau theory describes phase transitions as the competition between
energy and entropy: The ordered phase has lower energy, while the disordered
phase has larger entropy. When heating the system, ordering is reduced
entropically until it vanishes at the critical temperature. This established
picture implicitly assumes that the energy difference between ordered and
disordered phase does not change with temperature. We show that for the Mott
insulator KCuF3 this assumption is strongly violated: thermal expansion
energetically stabilizes the orbitally-ordered phase to such and extent that no
phase transition is observed. This new mechanism explains not only the absence
of a phase transition in KCuF3 but even suggests the possibility of an inverted
transition in closed-shell systems, where the ordered phase emerges only at
high temperatures.Comment: 5 pages, 5 figure