Pok\'emon Go, a location-based game that uses augmented reality techniques,
received unprecedented media coverage due to claims that it allowed for greater
access to public spaces, increasing the number of people out on the streets,
and generally improving health, social, and security indices. However, the true
impact of Pok\'emon Go on people's mobility patterns in a city is still largely
unknown. In this paper, we perform a natural experiment using data from mobile
phone networks to evaluate the effect of Pok\'emon Go on the pulse of a big
city: Santiago, capital of Chile. We found significant effects of the game on
the floating population of Santiago compared to movement prior to the game's
release in August 2016: in the following week, up to 13.8\% more people spent
time outside at certain times of the day, even if they do not seem to go out of
their usual way. These effects were found by performing regressions using count
models over the states of the cellphone network during each day under study.
The models used controlled for land use, daily patterns, and points of interest
in the city.
Our results indicate that, on business days, there are more people on the
street at commuting times, meaning that people did not change their daily
routines but slightly adapted them to play the game. Conversely, on Saturday
and Sunday night, people indeed went out to play, but favored places close to
where they live.
Even if the statistical effects of the game do not reflect the massive change
in mobility behavior portrayed by the media, at least in terms of expanse, they
do show how "the street" may become a new place of leisure. This change should
have an impact on long-term infrastructure investment by city officials, and on
the drafting of public policies aimed at stimulating pedestrian traffic.Comment: 23 pages, 7 figures. Published at EPJ Data Scienc