The problem of a quantum Ising degree of freedom coupled to a gapless bosonic
mode appears naturally in many one dimensional systems, yet surprisingly little
is known how such a coupling affects the Ising quantum critical point. We
investigate the fate of the critical point in a regime, where the weak coupling
renormalization group (RG) indicates a flow toward strong coupling. Using a
renormalization group analysis and numerical density matrix renormalization
group (DMRG) calculations we show that, depending on the ratio of velocities of
the gapless bosonic mode and the Ising critical fluctuations, the transition
may remain continuous or become fluctuation-driven first order. The two regimes
are separated by a tri-critical point of a novel type.Comment: 8 pages, 8 figures; published versio