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Development of Satellite Television: A Perspective Study of SAARC Countries

Abstract

In this paper, an attempt has been made to bring a brief summary of the television broadcasting systems of the SAARC region. The study explores the television program formats, which is a crucially important ingredient in the globalization of culture in South Asia. The production and transmission activities of the development television must answer; can Television play a role of change agent? can it transform society? The specific objectives of this study are to understand satellite television scenario in SAARC countries. Satellite television will bring diverse markets into bigger cultural markets to gain the economy of scale. The general trend bringing the foreign programmes for the viewers of the country by adopting cable television and DTH platforms than state owned television channels. Most analyses of broadcasting in SAARC countries focus on issues relating to politics and as well as questions of culture and identity. It is important, however, to also understand Technological development and will lead to the prosperity and development of the societies

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