Seeing Through the Invisible Pink Unicorn

Abstract

This paper explores the quasi-religious aspects of the Invisible Pink Unicorn (IPU), an internet based spoof of religion. IPU message boards situate a moral orientation in an ongoing interactional process that sacralizes parody and an idealized form of “free thinking.” We employ content analysis and grounded theory to argue that IPU writers’ parody of religion serves as a ritual act and conclude our discussion by considering the implications of the findings for the literature on ritual