Includes bibliographical references.This research is an attempt to deconstruct and discern the patterns that have emerged from within the rhetoric that is reserved for presidential candidates. I examined three potential candidates for the upcoming 2016 presidential elections: Hillary Clinton, Chris Christie, and Marco Rubio. All three candidates are vastly differ from one another in terms of gender, race, and physical appearance. However, the root of my research will be to determine why does the media sexualize and discriminate women and then apply it within a political parameter. Within my research, the coding proponent revealed four categories that would be appropriate in examining the rhetoric of presidential candidates. These four categories are presidential run, personal relationships, appearance, and capability. I will explain what my data yielded in these four categories and then apply theories and findings which help further confirm the interpretation of my results. Overall, I found that gendered bias exists through a particular context for rhetoric amongst the presidential candidates
