Starting from different words to define apparently the same object, this paper focuses on the semantic power put into the daily object of a clock or watch. People usually relate the notion of time to these objects. However, a more careful analysis allows to understand how these objects are bearers of polysemy. This polysemy is reduced during the declination of the daily use of pictures, a pretext of a newtext, opening a different context. In this case, it could be occur that some things relate to time telling more when it associated to timeless, as a sign of never-ending
