Recognizing the need to build the social media capacity of nonprofits, the Rita Allen Foundation began a pilot project last spring, engaging the expertise and assistance of The Bridgespan Group, to help six grantees plan effective social media strategies. We and these six smaller-sized nonprofits (on average $1.8 million in annual revenue) worked together to determine if and how social media could advance each organization's mission, to develop implementation plans and measurement systems, and to collectively identify and address social media challenges
