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research
Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors
Authors
Aaron Dalton
Anne Field
Bob Harlow
Thomas Alfieri
Publication date
11 November 2011
Publisher
Bob Harlow Research and Consulting
Abstract
Describes the company's strategies to engage all audience members, including through post-show discussions, special events, diverse online content, and equal treatment of subscribers and non-subscribers; outcomes; and contributing factors
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oai:harvest.issuelab.org:12626
Last time updated on 21/11/2016