research

The Local TV News Experience: How to Win Viewers by Focusing on Engagement

Authors
Publication date
7 July 2007
Publisher
Media Management Center, Northwestern University

Abstract

Offers television stations insights to help them engage their audiences, stimulate strategic thinking about their position and role in the market, and connect with viewers in ways that could lead to improved civic involvement

    Similar works

    Full text

    thumbnail-image

    Available Versions

    IssueLab

    redirect
    oaioai:harvest.issuelab.org:7437
    Last time updated on 21/11/2016