A innovative model of collaboration between a wine company and a university research
group is presented. A protocol was established as a response to the perceived need to, on the part of the university, (i) focus research on specific scientific bottlenecks which would have a real impact in the producing industry and, on the part of the company, (ii) to have access to
the scientific capacity to conduct in-depth studies to approach specific technical challenges. A closely managed programme was jointly established and the major characteristics are presented here together with the main results obtained during the first 2 and a half years of operation
