Diplomska naloga z naslovom Vpliv prireditev na promocijo destinacije Maribor - Pohorje se ukvarja s vprašanjem vpliva najpomembnejših prireditev destinacije Maribor - Pohorje (Festival Lent, Festival Maribor, Festival Stare trte, Festival Borštnikovo srečanje, Martinovanje in Čarobni december), njihove promocije ter promocije same destinacije doma in v tujini. Diplomska naloga temeljito predstavlja promocijsko strategijo destinacije Maribor - Pohorje ter išče povezave med njenimi teoretičnimi cilji ter praktičnimi dejstvi, ki smo jih pridobili s pomočjo izvajanja intervjujev na terenu s ključnimi akterji organizacije in promocije prireditev. Ključne ugotovitve intervjujev so predstavljene najprej posamično za vsako prireditev posebej, nato pa so predstavljene še skupne ugotovitve, za katere smo naredili SWOT analizo. Na podlagi ugotovitev opravljene raziskave lahko trdimo, da tradicionalne, kakovostne in atraktivne prireditve z razvito lastno identiteto skozi svoj obstoj (organizacijo, promocijo, izvedbo in podobno) pozitivno vplivajo na promocijo same destinacije Maribor - Pohorje in na ustvarjanje njene pozitivne podobe v zavesti obiskovalcev prireditev.The diploma thesis entitled Impact of Events on Destination Promotion Maribor - Pohorje researches the question of the most important events\u27 influence at the destination Maribor - Pohorje (Festival Lent, Festival Maribor, Festival Of Old Wine, Festival Borštnik\u27s Meeting, Martin\u27s Festival, and Enchanting December), their promotion and promotion of the destination in Slovenia and abroad. The diploma thesis thoroughly presents promotion strategy of the destination Maribor - Pohorje and searches for connections among their theory goals and practical facts, which we gained interviewing the key agents of organizing and promotion of the events. Key findings of the interviews are presented individually for each event and then general findings in the SWOT analysis. Based on the findings of the research, we can claim that traditional, quality, and attractive events with developed identity through their existence (organization, promotion, execution, etc.) positively influence the promotion of the destination Maribor - Pohorje and create its positive image in the perception of the events\u27 visitors
