Kadar potrebujemo določene informacije, le-te največkrat iščemo na spletu, kar pa je ob poplavi različnih spletnih strani včasih teţje najti tisto stran, ki bi kar najbolje podala ţelene informacije. Večkrat se namreč zgodi, da spletna stran, ki jo iščemo sicer obstaja, vendar pa je spletni iskalniki ne najdejo. Vidnost spletne strani na spletnih iskalnikih je torej zelo pomembna, zato smo se odločili, da poskušamo izboljšati vidnost spletne strani, namenjene knjigi Programi za logistike. V prvem delu diplomskega dela smo predstavili teoretične osnove spletnih dokumentov, spletnih iskalnikov in optimizacije spletnih strani za iskalnike. Pojasnili smo tudi, zakaj je pomembna pozicija spletne strani na iskalnikih ter zakaj je pomembno označevanje spletnih dokumentov s ključnimi besedami. V drugem delu diplomskega dela smo predstavili prvotno stanje spletne strani, nato pa smo teoretično znanje prenesli v prakso in se lotili prenove strani, na koncu pa smo predstavili še rezultate prenove, ki smo jih pridobili z uporabo različnih programskih orodij.When we need certain information, we often search them online. But there is usually a flood of various websites, so it is a little bit harder to find the one that would contain the desired information. It often happens that a website we are looking for exists, but the search engines are not able to find it because of different reasons. Because the visibility of websites on search engines is very important, we decided to try to improve the visibility of webpage, which is dedicated to book Programi za logistike. In the first part of the thesis, we present the theoretical basis of web documents, search engines and search engine optimization. We also explained why position of website is important and why it is important to mark the web document with keywords. In the second part of the thesis, we presented webpage at the beginning, then we started the renovation by transferring theoretical knowledge into practice. In the end we have presented the results of the renovation, which we have gained by using different software tools
