Diplomska naloga opisuje izgradnjo programa za podporo pri analizi oglasnega prostora v Službi za trženje radijskih in televizijskih programov na RTV Slovenija. V programu so podatki iz obstoječih, nepovezanih sistemov združeni v eno skupno celoto. S tem bomo dobili osnovo za vse analize in preglede, hkrati pa bomo prihranili veliko časa, ki ga bodo lahko zaposleni namenili drugim pomembnim zadevam.
Projekt je bil narejen na podlagi analitičnega pristopa k razvoju uporabniških rešitev. Pri tem smo uporabili programsko orodje Microsoft Access 2007.
V uvodnem delu je opisana organizacija, ki bo uporabljala program, in predstavljena metodologija dela.
V nadaljevanju so opisani podatkovni model, obrazci v programu in rezultat obdelav, to so vsa poročila in analize.
Zaključek vsebuje oceno učinkov ter možnost nadaljnjega razvoja programa.The present thesis deals with the construction of a computer program for the air-time marketing analysis support within the Department of Radio and Television Marketing of RTV Slovenija. The program allows the data from the existent unlinked systems to be joined into a common base for the analyses and verifications. This shall save the company a lot of time, which could be redirected to other important spheres of activity.
The project was formed based on the analytical approach to the development of user-friendly solutions. Microsoft Access 2007 software was used in the process.
The introduction includes description of the organisation which will be using the program. It also presents the selected methodology.
Furthermore, the thesis presents a detailed description of data model, data sheets and data processing results, i.e. all reports and analyses.
The conclusion includes impact assessment of the program and states the possibility of its further development
