Digital platforms and services have transformed the tourism ecosystem over the last few decades. In fact, these platforms have become direct competitors to traditional suppliers. The tourism sector has been able to adapt quickly to new technologies and the sharing economy has played a key role in this process. However, the term “sharing economy” remains contested and at times confusing for practitioners and academics alike. This chapter provides a better understanding of this concept. It also explores some of its emerging applications and limitations in tourism marketing and management today adopting an ecosystem perspective
